A few years ago, Royal Mail claimed that the future was in "safe hands". Fast forward to today, and the brand insist customers are in "good hands". Perhaps one day they'll combine the two for complete peace of mind.
In the meantime, Royal Mail would love to, say, avoid any more fines for missed delivery targets and take themselves off the naughty list in Braintree. The comeback starts with this sixty-second commercial from director Tom Green, who focuses on the hands that give and receive the post each day.
His beautiful, tactile montage is set to a poem written by Roger Robinson and narrated by Sope Dirisu ('Gangs of London', 'Mr Malcolm's List'), with Royal Mail keen to stress the human side of the job. Humans make mistakes, of course, and the brand hope theirs are forgiven sooner rather than later.
Product Category: Postal / Courier Services