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Robinsons Cordials
'Get Thirsty'
22 May 2023 60s
Squash Song
by Syd Briscoe

Those suffering from misophonia may wish to turn the sound off when appraising this winsome new offering from Robinsons. We do think they should stick it out if possible though, as the sound of harmonised gargling is undeniably strange... but oddly compelling.

The film sees a collection of brightly dressed choristers assemble on some outdoor steps, with the group instructed to take a sip from their colour-coded glass of squash as one. They launch into a note-perfect, gargled rendition of Alicia Keys' 'Girl On Fire', ensuring the audience feels every throat bubble as viscerally as they do.

The one misstep here is the inclusion of a non-gargling singer: a precocious girl who takes the lead above her harmonising companions. It would have been more memorable and different from other musical ads if they'd simply committed to the bit, trusting viewers to recognise the song without over-egging things with traditional vocals.

Product Category: Cordials

Territory: UK


agency
Saatchi & Saatchi
CCO: Franki Goodwin
Creative: Katy Stanage
production
PRETTYBIRD
Director: Yousef
Producer: Jake River Parker
DOP: Matt Fox
editing
OkayStudio
Editor: Charles Gamble
vfx
Rascal
sound
Factory Studios

  Robinsons Cordials - 'Get Thirsty'


Robinsons Cordials
'Get Thirsty'
22 May 2023 60s

Squash Song

Those suffering from misophonia may wish to turn the sound off when appraising this winsome new offering from Robinsons. We do think they should stick it out if possible though, as the sound of harmonised gargling is undeniably strange... but oddly compelling.

The film sees a collection of brightly dressed choristers assemble on some outdoor steps, with the group instructed to take a sip from their colour-coded glass of squash as one. They launch into a note-perfect, gargled rendition of Alicia Keys' 'Girl On Fire', ensuring the audience feels every throat bubble as viscerally as they do.

The one misstep here is the inclusion of a non-gargling singer: a precocious girl who takes the lead above her harmonising companions. It would have been more memorable and different from other musical ads if they'd simply committed to the bit, trusting viewers to recognise the song without over-egging things with traditional vocals.

Product Category: Cordials

Territory: UK


agency
Saatchi & Saatchi
CCO: Franki Goodwin
Creative: Katy Stanage
production
PRETTYBIRD
Director: Yousef
Producer: Jake River Parker
DOP: Matt Fox
editing
OkayStudio
Editor: Charles Gamble
vfx
Rascal
sound
Factory Studios

Robinsons Cordials 22 May 2023
'Get Thirsty' 60s

Squash Song

by Syd Briscoe

Those suffering from misophonia may wish to turn the sound off when appraising this winsome new offering from Robinsons. We do think they should stick it out if possible though, as the sound of harmonised gargling is undeniably strange... but oddly compelling.

The film sees a collection of brightly dressed choristers assemble on some outdoor steps, with the group instructed to take a sip from their colour-coded glass of squash as one. They launch into a note-perfect, gargled rendition of Alicia Keys' 'Girl On Fire', ensuring the audience feels every throat bubble as viscerally as they do.

The one misstep here is the inclusion of a non-gargling singer: a precocious girl who takes the lead above her harmonising companions. It would have been more memorable and different from other musical ads if they'd simply committed to the bit, trusting viewers to recognise the song without over-egging things with traditional vocals.

Product Category: Cordials

Territory: UK


agency
Saatchi & Saatchi
CCO: Franki Goodwin
Creative: Katy Stanage
production
PRETTYBIRD
Director: Yousef
Producer: Jake River Parker
DOP: Matt Fox
editing
OkayStudio
Editor: Charles Gamble
vfx
Rascal
sound
Factory Studios