With K-pop having already influenced Western music artists to release trailers for anything visual they put out, this offering from Rita Ora has us wondering if multiple promos for the same song is set to be the latest trend. On what was probably the world's most Covid-safe shoot, the singer performs 'Praising You' for a group of mannequins occupying a Southern-style church.

The Fatboy Slim-sampling track's other promo - directed by Ora's husband Taika Waititi - focused on dancing, which offers a stark contrast to the singer's static castmates here. Joseph Khan brings his own unique stylistic flair to proceedings, offering up something more polished, aesthetically considered, and camper than Waititi's more down to earth approach. It's a testament to Ora's star power that such a mediocre remix got both treatments, which should delight her fans as much as the visuals themselves.

Product Category: Promos

Territory: UK

by Syd Briscoe

With K-pop having already influenced Western music artists to release trailers for anything visual they put out, this offering from Rita Ora has us wondering if multiple promos for the same song is set to be the latest trend. On what was probably the world's most Covid-safe shoot, the singer performs 'Praising You' for a group of mannequins occupying a Southern-style church.

The Fatboy Slim-sampling track's other promo - directed by Ora's husband Taika Waititi - focused on dancing, which offers a stark contrast to the singer's static castmates here. Joseph Khan brings his own unique stylistic flair to proceedings, offering up something more polished, aesthetically considered, and camper than Waititi's more down to earth approach. It's a testament to Ora's star power that such a mediocre remix got both treatments, which should delight her fans as much as the visuals themselves.

Product Category: Promos

Territory: UK