As Spotify, Apple Music, and their ilk continue to make music a financially unviable career for all those but the already wealthy (remember when we all mocked Metallica for their take on Napster?), independent artists respond by consistently producing the most interesting new sounds around. Brighton rapper Ren is one of these emerging talents, addressing his struggle with chronic health issues on 'Sick Boi'.
The song's skulking beat and Ren's knife-edge delivery come together to create an audio panic attack, making spoken word interludes depicting a calm meeting with a doctor all the more jarring. The accompanying promo enhances the feeling of malice, as the artist is stalked by a bloody, pig-masked surgeon in a dingy basement. The horror movie touchstones are clear, but promising audio and visuals like this make Ren one to watch as his style evolves.
Product Category: Promos