If one were to attempt to sum up South Korean singer Rei Ami's musical style, a statement like "the point during a break-up when you want to kill your ex and also yourself" would be fitting. Far from producing the family-friendly, catchy tunes of her K-pop peers, the artist is focused on the nastiest, grimiest parts of life - lifting up her emotional rock so the listener can appreciate all the creepy crawlies lurking below.
The promo for 'Shhh' sees her trapped in a mirrored world of emotion, oscillating between seductively addressing partners who've wronged her and threatening to tear their whole lives apart by speaking up. Creative soulmate Ivy Tellin handles the visuals with aplomb, demonstrating the benefits which can come from a director and artist forming a close working relationship.
Product Category: Promos