Squeaky clean pop is the first thing that comes to mind when one thinks about South Korea's musical output on the world stage, so Seoul native Rei Ami's grimy single 'Body Bag' is a refreshing change of pace. The singer grinds and growls her way through the track, declaring that "You ain't doin' shit right if you ain't got enemies" in an effort to provoke anyone listening to add themselves to her shit list.
Bold aesthetic choices from director Ivy Tellin make the music promo an equally confident statement, standing up to the track's confrontational sound with bright slashes of red and digital distortion which keep viewers glued to their screens throughout. Punk in attitude (if not in sound), this is a highly cool, artistically intriguing piece of work which marks Ami out as one to watch while her career develops.
Product Category: Promos