This is how we do it.

DJ Blaqstarr provides the soundtrack to this communal spot for Raise, makers of those healthy snacks you hear so much about. As 2007's 'Shake It to the Ground' sets the tone, director Mori shows how, with the right fuel, active viewers can beat their personal bests, overcome setbacks, or keep pace with kindred spirits.

Footballers, joggers, and rowers make the advertised snacks (clusters of nuts and seeds to satisfy one's inner squirrel) an integral part of their exercise routines. Shot in shades of nylon and film grain, the ad also benefits from Cam Sander's raw grade—a neat way to suggest these healthy snack makers mean business.

Product Category: Fruit Based Snacks

Territory: UK

This is how we do it.

by Andrew MacGregor

DJ Blaqstarr provides the soundtrack to this communal spot for Raise, makers of those healthy snacks you hear so much about. As 2007's 'Shake It to the Ground' sets the tone, director Mori shows how, with the right fuel, active viewers can beat their personal bests, overcome setbacks, or keep pace with kindred spirits.

Footballers, joggers, and rowers make the advertised snacks (clusters of nuts and seeds to satisfy one's inner squirrel) an integral part of their exercise routines. Shot in shades of nylon and film grain, the ad also benefits from Cam Sander's raw grade—a neat way to suggest these healthy snack makers mean business.

Product Category: Fruit Based Snacks

Territory: UK