Star treatment.

This wholesome ad for RE/MAX (or Real Estate Maximums, if you're not into the whole brevity thing) offers a child's eye view of moving house. A girl watches her parents and estate agent Alex finalise the sale of her first home. The adults reckon it's a good deal, but not Rosie.

As the move draws closer, more of Rosie's world is packed into boxes and covered in bubble wrap. Though mum and dad try their best to reassure their daughter, it's Alex who gives her 'The Somewhere of Everywhere', a picture book for those about to embark on a new adventure.

Not only does it help Rosie see the positives of her new home, it suggests that RE/MAX go above and beyond for their clients, even those on the periphery. We reckon Alex keeps a healthy stack of children's books for situations like this.

Product Category: Estate Agents

Territory: USA

Star treatment.

by Andrew MacGregor

This wholesome ad for RE/MAX (or Real Estate Maximums, if you're not into the whole brevity thing) offers a child's eye view of moving house. A girl watches her parents and estate agent Alex finalise the sale of her first home. The adults reckon it's a good deal, but not Rosie.

As the move draws closer, more of Rosie's world is packed into boxes and covered in bubble wrap. Though mum and dad try their best to reassure their daughter, it's Alex who gives her 'The Somewhere of Everywhere', a picture book for those about to embark on a new adventure.

Not only does it help Rosie see the positives of her new home, it suggests that RE/MAX go above and beyond for their clients, even those on the periphery. We reckon Alex keeps a healthy stack of children's books for situations like this.

Product Category: Estate Agents

Territory: USA