CommercialsPop PromosShort Films    UKInternational
Puma
'Long Live the King'
17 March 2023 75s
Coronation kickin'.
by Andrew MacGregor

Sorry, Charles, but only one King matters in this kinetic Puma commercial. Eusebio, Pele, Johan Cruyff, and Diego Maradona are just some of the players to have worn Puma’s King boots over the years, so expectations are high when a new contender claps eyes on them. Before he puts them on, director Keane Pearce Shaw takes viewers back in time.

His mixed-media montage sees fashion, football, and technology collide in style, with the advertised boots redefined throughout. We love how a player 'unlocks' the Cruyff turn as if it was a special move in a video game, complete with Game Boy Color graphics and sound effects. We doubt King Charles's coronation will have this much zeal.

Product Category: Sports Shoes

Territory: UK



Director: Keane Pearce Shaw (Riff Raff Films)
editing
OkayStudio
Editor: Charles Gamble
vfx
OkayStudio
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

color
OkayStudio
Colourist: Ruth Wardell (Time Based Arts)

  Puma - 'Long Live the King'


Puma
'Long Live the King'
17 March 2023 75s

Coronation kickin'.

Sorry, Charles, but only one King matters in this kinetic Puma commercial. Eusebio, Pele, Johan Cruyff, and Diego Maradona are just some of the players to have worn Puma’s King boots over the years, so expectations are high when a new contender claps eyes on them. Before he puts them on, director Keane Pearce Shaw takes viewers back in time.

His mixed-media montage sees fashion, football, and technology collide in style, with the advertised boots redefined throughout. We love how a player 'unlocks' the Cruyff turn as if it was a special move in a video game, complete with Game Boy Color graphics and sound effects. We doubt King Charles's coronation will have this much zeal.

Product Category: Sports Shoes

Territory: UK



Director: Keane Pearce Shaw (Riff Raff Films)
editing
OkayStudio
Editor: Charles Gamble
vfx
OkayStudio
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

color
OkayStudio
Colourist: Ruth Wardell (Time Based Arts)

Puma 17 March 2023
'Long Live the King' 75s

Coronation kickin'.

by Andrew MacGregor

Sorry, Charles, but only one King matters in this kinetic Puma commercial. Eusebio, Pele, Johan Cruyff, and Diego Maradona are just some of the players to have worn Puma’s King boots over the years, so expectations are high when a new contender claps eyes on them. Before he puts them on, director Keane Pearce Shaw takes viewers back in time.

His mixed-media montage sees fashion, football, and technology collide in style, with the advertised boots redefined throughout. We love how a player 'unlocks' the Cruyff turn as if it was a special move in a video game, complete with Game Boy Color graphics and sound effects. We doubt King Charles's coronation will have this much zeal.

Product Category: Sports Shoes

Territory: UK



Director: Keane Pearce Shaw (Riff Raff Films)
editing
OkayStudio
Editor: Charles Gamble
vfx
OkayStudio
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

color
OkayStudio
Colourist: Ruth Wardell (Time Based Arts)