Small Starts

Basketball stars Skylar Diggins-Smith and Kyle Kuzma feature in this stylish commercial for Puma. Announcing the brand's collaboration with French fashion house Balmain, the film sees the players return to childhood as they contemplate the journey that has brought them to sporting glory.

Viewers are transported back to the Nineties during the fashion-conscious film, which follows the aspiring players in their junior years as they attempt to block out naysayers. Whether they're fellow students, teachers, or simply their own self-doubt, haters are given the boot in decisive fashion.

Director Charles Todd balances style and substance well throughout the clip, which blends a heightened narrative about self-belief with quirky retro visuals. The spoken word-style voiceover may be a bit portentous for some, but it adds an effective layer of drama to the story.

Product Category: Sports Shoes

Territory: Global

Small Starts

by Syd Briscoe

Basketball stars Skylar Diggins-Smith and Kyle Kuzma feature in this stylish commercial for Puma. Announcing the brand's collaboration with French fashion house Balmain, the film sees the players return to childhood as they contemplate the journey that has brought them to sporting glory.

Viewers are transported back to the Nineties during the fashion-conscious film, which follows the aspiring players in their junior years as they attempt to block out naysayers. Whether they're fellow students, teachers, or simply their own self-doubt, haters are given the boot in decisive fashion.

Director Charles Todd balances style and substance well throughout the clip, which blends a heightened narrative about self-belief with quirky retro visuals. The spoken word-style voiceover may be a bit portentous for some, but it adds an effective layer of drama to the story.

Product Category: Sports Shoes

Territory: Global