Captive audience.

This long-running campaign for Progressive Insurance hinges on the wisdom and patience of Dr Rick, who's determined to stop homeowners turning into their parents by any means necessary. It's a tough job, but someone's gotta do it. The question is: where do you start with a patient like Tom?

He may look normal, but the trouble starts when he rides an elevator. Tom's a talker, so he says, "The more the merrier!" when people approach and asks them to "keep in touch" as they leave. Only the Hippocratic Oath prevents Dr Rick from strangling Tom to death.

As the two prepare to try again, the advertised insurer admit they can't stop viewers from becoming their parents. What they can do is offer straight-up home, car, and life insurance... without awkward lift chat.

Product Category: Motor Insurance

Territory: USA

Captive audience.

by Andrew MacGregor

This long-running campaign for Progressive Insurance hinges on the wisdom and patience of Dr Rick, who's determined to stop homeowners turning into their parents by any means necessary. It's a tough job, but someone's gotta do it. The question is: where do you start with a patient like Tom?

He may look normal, but the trouble starts when he rides an elevator. Tom's a talker, so he says, "The more the merrier!" when people approach and asks them to "keep in touch" as they leave. Only the Hippocratic Oath prevents Dr Rick from strangling Tom to death.

As the two prepare to try again, the advertised insurer admit they can't stop viewers from becoming their parents. What they can do is offer straight-up home, car, and life insurance... without awkward lift chat.

Product Category: Motor Insurance

Territory: USA