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Pepsi
'The Trade'
19 May 2023 30s
Que Salah, Salah.
by Andrew MacGregor

Mohamed Salah's on-field resurgence coincides with this 30" Pespi ad, wherin the Liverpool forward meets a quick-witted steward. The Egyptian needs a post-match drink, so he asks the steward for her can. She asks for his shirt in return, which seems like the deal of the century. However, this is only stage one of her lucrative plan.

Once she takes a photo as proof, the tunnel transforms into an online auction room, where a good old fashioned bidding war commences. We like how patient Salah is as the steward makes a tidy profit in front of him, but this just encapsulates Pepsi's weird and wonderful world of football. Real-life stewards may not be as lucky.

Product Category: Fizzy Sweet Drink

Territory: UK



agency production
Arthur and Martha
Producer: Natalie Hill
production
Caviar
Director: Benjamin Mege
Producer: Lucy Sherwood
editing
The Assembly Rooms
Editor: André Rodrigues
vfx
No.8
color
No.8
Colourist: Tim Smith
sound
No.8
Sound: Sam Robson

  Pepsi - 'The Trade'


Pepsi
'The Trade'
19 May 2023 30s

Que Salah, Salah.

Mohamed Salah's on-field resurgence coincides with this 30" Pespi ad, wherin the Liverpool forward meets a quick-witted steward. The Egyptian needs a post-match drink, so he asks the steward for her can. She asks for his shirt in return, which seems like the deal of the century. However, this is only stage one of her lucrative plan.

Once she takes a photo as proof, the tunnel transforms into an online auction room, where a good old fashioned bidding war commences. We like how patient Salah is as the steward makes a tidy profit in front of him, but this just encapsulates Pepsi's weird and wonderful world of football. Real-life stewards may not be as lucky.

Product Category: Fizzy Sweet Drink

Territory: UK



agency production
Arthur and Martha
Producer: Natalie Hill
production
Caviar
Director: Benjamin Mege
Producer: Lucy Sherwood
editing
The Assembly Rooms
Editor: André Rodrigues
vfx
No.8
color
No.8
Colourist: Tim Smith
sound
No.8
Sound: Sam Robson

Pepsi 19 May 2023
'The Trade' 30s

Que Salah, Salah.

by Andrew MacGregor

Mohamed Salah's on-field resurgence coincides with this 30" Pespi ad, wherin the Liverpool forward meets a quick-witted steward. The Egyptian needs a post-match drink, so he asks the steward for her can. She asks for his shirt in return, which seems like the deal of the century. However, this is only stage one of her lucrative plan.

Once she takes a photo as proof, the tunnel transforms into an online auction room, where a good old fashioned bidding war commences. We like how patient Salah is as the steward makes a tidy profit in front of him, but this just encapsulates Pepsi's weird and wonderful world of football. Real-life stewards may not be as lucky.

Product Category: Fizzy Sweet Drink

Territory: UK



agency production
Arthur and Martha
Producer: Natalie Hill
production
Caviar
Director: Benjamin Mege
Producer: Lucy Sherwood
editing
The Assembly Rooms
Editor: André Rodrigues
vfx
No.8
color
No.8
Colourist: Tim Smith
sound
No.8
Sound: Sam Robson