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Helmet hair. | |
by Andrew MacGregor | |
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This three-way tie-up between Palace, Kappa, and Alpine coincides with the inaugural Las Vegas Grand Prix. That explains why the protagonist—a Formula 1 driver who never takes his helmet, even in the shower—is so keen to put £10,000 on black before he speeds off. Perhaps he could lend some of his good luck to Esteban Ocon and Pierre Gasly before Sunday 19 November. If Palace x Barbour was a laidback documentary, then Palace x Kappa x Alpine is a quicksilver caper directed by Femi Ladi and cut by Hasani Franke. Despite the breakneck pace, there's still time for gaiety like when the driver wipes his helmet 'hair' in the shower. With The Stig in long-term storage, drivers like this can steal the limelight for themselves.
Product Category: Promos
Territory: UK
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