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| Happy Slapping | |
| by Syd Briscoe | |
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Slapping the sausage takes centre stage in this funny commercial for Olympia Provisions... and no, that's not a metaphor. Portland, Oregon natives can often earn a (sometimes deserved) reputation for being pretentious or po-faced about their passions, but there's no such posturing here as the meat specialists set out their stall for quality products. Unsettling mannequins comprise most of the cast, as founder Elias Cairo explains his vendetta against sub-par sausages and meat products in general. A disembodied hand smacks away salami, whacks hot dogs, and generally causes havoc in various scenes until it returns to roost... alongside Olympia's superior fleshy offerings, of course. This is an engaging way to demonstrate how brands can emphasise quality without going the serious route, entertaining audiences while still making a point about their commitment to carefully selected ingredients and processes. Carnivores will be amused and intrigued in equal measure... if looking over their shoulder for a meat monitor waiting to swipe away their inferior snacks.
Product Category: Meat-Based Snacks
Territory: USA
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