by Syd Briscoe |
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Southend outfit Nothing But Thieves have come over all conceptual on new album Dead Club City. Latest single 'Welcome to the DCC' serves as a commercial for a futuristic city landscape where it's all party, all the time, and the sun never comes up. We're sure it'll be all romance and popping bottles and nothing will go wrong... right? There are shades of jingle in the track as a result, with simple lyrics and a catchy chorus churning over a repetitive, driving electronic beat. It exposes the group as smart songwriters, who possess a genre-hopping talent which has somehow never quite broken through into huge amounts of popular success. The accompanying promo offers an intriguing insight into the city in question, with neon signs inviting viewers to visit and shots of shadowy clubbers suggesting there's darker business afoot than the glossy advertisements would have you realise. This is admirably restrained work from director Jay Green, placing the viewer in the midst of an already formed world with a confident hand.
Product Category: Promos
Territory: UK
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