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| The phantom menace. | |
| by Andrew MacGregor | |
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Director India Harris puts Nike's Phantom GX boots through their paces in this heightened commercial. Instead of cones, slalom poles, and mannequins, the protagonist is met by dancers, tables, and a chandelier. It may be the most exclusive practice session she’s ever participated in, so only her best will do. "More precision, more moves," say the brand, and that's what we get here. Part training drill, part dance, the ad achieves a lot in twenty-odd seconds thanks to sharp choreography and mood lighting. Roses at the player's feet and her "Are you not entertained?" suggest Phantom GX boots are for those who make the pitch a stage.
Product Category: Sportswear
Territory: UK
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Nike - 'Phantom GX'
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| Nike
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| 'Phantom GX' |
| 23 January 2023
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23s |
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The phantom menace. |
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Director India Harris puts Nike's Phantom GX boots through their paces in this heightened commercial. Instead of cones, slalom poles, and mannequins, the protagonist is met by dancers, tables, and a chandelier. It may be the most exclusive practice session she’s ever participated in, so only her best will do. "More precision, more moves," say the brand, and that's what we get here. Part training drill, part dance, the ad achieves a lot in twenty-odd seconds thanks to sharp choreography and mood lighting. Roses at the player's feet and her "Are you not entertained?" suggest Phantom GX boots are for those who make the pitch a stage.
Product Category: Sportswear
Territory: UK
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| Nike
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23 January 2023 |
| 'Phantom GX'
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|
23s |
|
The phantom menace. |
by Andrew MacGregor |
|
Director India Harris puts Nike's Phantom GX boots through their paces in this heightened commercial. Instead of cones, slalom poles, and mannequins, the protagonist is met by dancers, tables, and a chandelier. It may be the most exclusive practice session she’s ever participated in, so only her best will do. "More precision, more moves," say the brand, and that's what we get here. Part training drill, part dance, the ad achieves a lot in twenty-odd seconds thanks to sharp choreography and mood lighting. Roses at the player's feet and her "Are you not entertained?" suggest Phantom GX boots are for those who make the pitch a stage.
Product Category: Sportswear
Territory: UK
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