CommercialsPop PromosShort Films    UKInternational
Nike
'Never Done Dreaming Big'
25 January 2023 1 min 42s
You've got ages to go.
by Andrew MacGregor

Many fear a trip into the uncanny valley, but not Nike. The brand de-age a host of Chinese athletes in this Lunar New Year commercial, whether viewers are ready for deepfake sports stars or not.

Among the players dunked in a digital Lazarus Pit are two-time Grand Slam champion Li Na, footballer Wang Shuang, and basketballer Yi Jianlian, once accused of de-aging himself in the old-fashioned way. Stuck at the kids' table, each cast member imagines what their future selves are capable of.

Classic, mixed-media Nike pyrotechnics follow as the competitors come into their own, with budding athletes urged to use the Year of the Rabbit as a launch pad. The most successful may themselves be de-aged at a later date!

Product Category: Sportswear

Territory: China



Director: Caroline Koning (New Land)
DOP: Liang Zi
The Mill
Colourist: Nicola Gasparri

  Nike - 'Never Done Dreaming Big'


Nike
'Never Done Dreaming Big'
25 January 2023 1 min 42s

You've got ages to go.

Many fear a trip into the uncanny valley, but not Nike. The brand de-age a host of Chinese athletes in this Lunar New Year commercial, whether viewers are ready for deepfake sports stars or not.

Among the players dunked in a digital Lazarus Pit are two-time Grand Slam champion Li Na, footballer Wang Shuang, and basketballer Yi Jianlian, once accused of de-aging himself in the old-fashioned way. Stuck at the kids' table, each cast member imagines what their future selves are capable of.

Classic, mixed-media Nike pyrotechnics follow as the competitors come into their own, with budding athletes urged to use the Year of the Rabbit as a launch pad. The most successful may themselves be de-aged at a later date!

Product Category: Sportswear

Territory: China



Director: Caroline Koning (New Land)
DOP: Liang Zi
The Mill
Colourist: Nicola Gasparri

Nike 25 January 2023
'Never Done Dreaming Big' 1 min 42s

You've got ages to go.

by Andrew MacGregor

Many fear a trip into the uncanny valley, but not Nike. The brand de-age a host of Chinese athletes in this Lunar New Year commercial, whether viewers are ready for deepfake sports stars or not.

Among the players dunked in a digital Lazarus Pit are two-time Grand Slam champion Li Na, footballer Wang Shuang, and basketballer Yi Jianlian, once accused of de-aging himself in the old-fashioned way. Stuck at the kids' table, each cast member imagines what their future selves are capable of.

Classic, mixed-media Nike pyrotechnics follow as the competitors come into their own, with budding athletes urged to use the Year of the Rabbit as a launch pad. The most successful may themselves be de-aged at a later date!

Product Category: Sportswear

Territory: China



Director: Caroline Koning (New Land)
DOP: Liang Zi
The Mill
Colourist: Nicola Gasparri