CommercialsPop PromosShort Films    UKInternational
Nia Archives
'So Tell Me...'
18 January 2023 3 mins 43s

Co-directed by Nia Archives and Dan Emmerson, this promo depicts a man (Darius Newell) and a woman (Helen Tanaka) on their respective nights out in central London. Pre-drinks, taxis, shisha bars, and strobe lights are all present and correct, but the two directors are also keen to nail what Mark Ronson calls those "late night feelings".

As the night continues, the protagonists become more detached from their friends and surroundings. Those who've ever felt alone on a packed dancefloor or adrift in after-hours conversation will sympathise, as the two realise who they were meant to be with tonight.

'So Tell Me...''s old school jungle beat adds real urgency to Archives and Emmerson's tale, complemented by tender vocals and introspective lyrics ("I get so stuck inside my head/This overthinking sends me west"). Mature and confident work from everyone involved.

Product Category: Promos

Territory: UK


production
Somesuch
Director: Dan Emmerson / Nia Archives
Producer: Rowan Mackintosh King
EP: Maëva Demurger
DOP: Thom Neal
color
No.8
Colourist: Tim Smith

  Nia Archives - 'So Tell Me...'


Nia Archives
'So Tell Me...'
18 January 2023 3 mins 43s

Co-directed by Nia Archives and Dan Emmerson, this promo depicts a man (Darius Newell) and a woman (Helen Tanaka) on their respective nights out in central London. Pre-drinks, taxis, shisha bars, and strobe lights are all present and correct, but the two directors are also keen to nail what Mark Ronson calls those "late night feelings".

As the night continues, the protagonists become more detached from their friends and surroundings. Those who've ever felt alone on a packed dancefloor or adrift in after-hours conversation will sympathise, as the two realise who they were meant to be with tonight.

'So Tell Me...''s old school jungle beat adds real urgency to Archives and Emmerson's tale, complemented by tender vocals and introspective lyrics ("I get so stuck inside my head/This overthinking sends me west"). Mature and confident work from everyone involved.

Product Category: Promos

Territory: UK


production
Somesuch
Director: Dan Emmerson / Nia Archives
Producer: Rowan Mackintosh King
EP: Maëva Demurger
DOP: Thom Neal
color
No.8
Colourist: Tim Smith

Nia Archives 18 January 2023
'So Tell Me...' 3 mins 43s

by Andrew MacGregor

Co-directed by Nia Archives and Dan Emmerson, this promo depicts a man (Darius Newell) and a woman (Helen Tanaka) on their respective nights out in central London. Pre-drinks, taxis, shisha bars, and strobe lights are all present and correct, but the two directors are also keen to nail what Mark Ronson calls those "late night feelings".

As the night continues, the protagonists become more detached from their friends and surroundings. Those who've ever felt alone on a packed dancefloor or adrift in after-hours conversation will sympathise, as the two realise who they were meant to be with tonight.

'So Tell Me...''s old school jungle beat adds real urgency to Archives and Emmerson's tale, complemented by tender vocals and introspective lyrics ("I get so stuck inside my head/This overthinking sends me west"). Mature and confident work from everyone involved.

Product Category: Promos

Territory: UK


production
Somesuch
Director: Dan Emmerson / Nia Archives
Producer: Rowan Mackintosh King
EP: Maëva Demurger
DOP: Thom Neal
color
No.8
Colourist: Tim Smith