Runlock may sound like a sports injury à la runner's knee or shin splints, but it's actually the name of New Balance's new loyalty programme. Three runners—one in the city, one in the forest, and one by the coast—each push themselves here, with the brand keen to reward such endeavour. Crucially, director Sarah Chatfield nails the runner's high.

Product Category: Sportswear

Territory: UK

by Andrew MacGregor

Runlock may sound like a sports injury à la runner's knee or shin splints, but it's actually the name of New Balance's new loyalty programme. Three runners—one in the city, one in the forest, and one by the coast—each push themselves here, with the brand keen to reward such endeavour. Crucially, director Sarah Chatfield nails the runner's high.

Product Category: Sportswear

Territory: UK