Despite the best efforts of adults around them, teens are always going to make silly, hormone-driven choices about sharing nude images. This campaign for the National Center for Missing & Exploited Children attempts to make it easier for them to undo these mistakes, with a glossy film shot in reverse emphasising that it's impossible to turn back time... but efforts can be made to remove such pictures from the internet.

Product Category: Government Departments

Territory: USA

by Syd Briscoe

Despite the best efforts of adults around them, teens are always going to make silly, hormone-driven choices about sharing nude images. This campaign for the National Center for Missing & Exploited Children attempts to make it easier for them to undo these mistakes, with a glossy film shot in reverse emphasising that it's impossible to turn back time... but efforts can be made to remove such pictures from the internet.

Product Category: Government Departments

Territory: USA