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NSPCC
'Forty-Five Seconds'
23 November 2023 90s
On call at Christmas.
by Andrew MacGregor

The National Society for the Prevention of Cruelty to Children (NSPCC) remind us that for some people, Christmas is not the most wonderful time of the year. Take Kara, for example—too scared to go home after school, she sits alone on a bench as night falls, lit by the glow of her smartphone.

On the other end of the line is an NSPCC call handler, her red jumper and green lanyard redolent of the season. There's also a Christmas tree in the background, but tinsel, baubles, and lights are no help to Kara. The same cannot be said for the woman who answers the call.

"You're through to someone you can talk to," she says, patient, professional, and gentle as Kara finds the words that are almost too painful to utter. The obligatory VO breaks the immersion somewhat, but the charity should still be proud of their muted Christmas ad.

Product Category: Charities

Territory: UK



production
Armoury
Director: Jesse Lewis-Reece
Producer: Robyn Warwick
EP: Matt Hichens
DOP: Jake Gerrard
editing
The Quarry
Editor: Gary Coogan
color
Time Based Arts
Colourist: Ruth Wardell

  NSPCC - 'Forty-Five Seconds'


NSPCC
'Forty-Five Seconds'
23 November 2023 90s

On call at Christmas.

The National Society for the Prevention of Cruelty to Children (NSPCC) remind us that for some people, Christmas is not the most wonderful time of the year. Take Kara, for example—too scared to go home after school, she sits alone on a bench as night falls, lit by the glow of her smartphone.

On the other end of the line is an NSPCC call handler, her red jumper and green lanyard redolent of the season. There's also a Christmas tree in the background, but tinsel, baubles, and lights are no help to Kara. The same cannot be said for the woman who answers the call.

"You're through to someone you can talk to," she says, patient, professional, and gentle as Kara finds the words that are almost too painful to utter. The obligatory VO breaks the immersion somewhat, but the charity should still be proud of their muted Christmas ad.

Product Category: Charities

Territory: UK



production
Armoury
Director: Jesse Lewis-Reece
Producer: Robyn Warwick
EP: Matt Hichens
DOP: Jake Gerrard
editing
The Quarry
Editor: Gary Coogan
color
Time Based Arts
Colourist: Ruth Wardell

NSPCC 23 November 2023
'Forty-Five Seconds' 90s

On call at Christmas.

by Andrew MacGregor

The National Society for the Prevention of Cruelty to Children (NSPCC) remind us that for some people, Christmas is not the most wonderful time of the year. Take Kara, for example—too scared to go home after school, she sits alone on a bench as night falls, lit by the glow of her smartphone.

On the other end of the line is an NSPCC call handler, her red jumper and green lanyard redolent of the season. There's also a Christmas tree in the background, but tinsel, baubles, and lights are no help to Kara. The same cannot be said for the woman who answers the call.

"You're through to someone you can talk to," she says, patient, professional, and gentle as Kara finds the words that are almost too painful to utter. The obligatory VO breaks the immersion somewhat, but the charity should still be proud of their muted Christmas ad.

Product Category: Charities

Territory: UK



production
Armoury
Director: Jesse Lewis-Reece
Producer: Robyn Warwick
EP: Matt Hichens
DOP: Jake Gerrard
editing
The Quarry
Editor: Gary Coogan
color
Time Based Arts
Colourist: Ruth Wardell