|by Syd Briscoe|
AI-generated content has been the talk of the creative world for a while now, with unscrupulous corporate overlords champing at the bit to do away with the business of paying creatives for their work as soon as (non-)humanly possible. While readers of DAVID are undoubtedly of a higher calibre, it's a fascinating development in the field.
Ryan Reynolds claims to have used the popular AI-engine ChatGPT to generate the script for this commercial, feeding it parameters which give away the formula to his widespread appeal. A joke and a mandatory swear word may be obvious cornerstones of his content to creatives, but perhaps not to the public who find him so charming.
The accuracy of the script generated here probably says more about Mint Mobile's commercials - superficially disruptive but in fact extremely rote - than the AI's prowess. However, it does raise the question of whether such generators will be a flash in the pan gimmick which briefly generates discussion... or whether cost cutting measures mean they're here to stay in the creative arena.
Product Category: Mobile Phone Networks