Crap Conversion

The sins of Adland past are purged in this eco-friendly offering from Miller Lite for International Women's Day. Spokeswoman Ilana Glazer educates the audience on the world's long history of female brewers, making sure they understand what a travesty the sexist, sex-focused beer commercials of the past really were.

The brand are attempting to make some "good shit from the bad shit" by buying up all the busty, bikini-model, male-gazey print ads they can find, turning them into mulch, and then using the resulting fertiliser to help modern female brewers perfect their craft.

There's a nice sense of poetic justice to it, and this film does a good job of explaining the scheme in straightforward fashion while keeping viewers engaged. Repeatedly bleeped swear words can sometimes be a grating audio experience, but here it brings an extra layer of comedy to the crap-converting mission.

Product Category: Lagers

Territory: USA

Crap Conversion

by Syd Briscoe

The sins of Adland past are purged in this eco-friendly offering from Miller Lite for International Women's Day. Spokeswoman Ilana Glazer educates the audience on the world's long history of female brewers, making sure they understand what a travesty the sexist, sex-focused beer commercials of the past really were.

The brand are attempting to make some "good shit from the bad shit" by buying up all the busty, bikini-model, male-gazey print ads they can find, turning them into mulch, and then using the resulting fertiliser to help modern female brewers perfect their craft.

There's a nice sense of poetic justice to it, and this film does a good job of explaining the scheme in straightforward fashion while keeping viewers engaged. Repeatedly bleeped swear words can sometimes be a grating audio experience, but here it brings an extra layer of comedy to the crap-converting mission.

Product Category: Lagers

Territory: USA