by Syd Briscoe
There's a temptation for some critics to dismiss Miley Cyrus out of hand, due to her being perhaps one of the most obvious and unapologetic examples of film and music industry nepotism - not to mention her mercenarily genre-hopping career and accusations of appropriating Black culture for shock value. Will comeback track 'River' silence such naysayers? Probably not.
Will it win the hearts and minds of the general public and entice a new generation of listeners to take Cyrus seriously as an artist? Also unlikely. However, the disco-tinged, danceable track is redeemed by its accompanying promo - a black and white affair which uses flashing lights and shots of writhing bodies to elevate the song into something more meaningful than its sound alone could accomplish.
This is a useful reminder of how music promos can really make a difference to a song's reception. 'River' needs the grown up, sleek visuals to sell a story about artistic maturity and evolution - something Cyrus's die-hard fans will eat up in the face of criticism. Was the singer born to make overproduced, radio-friendly club bangers? Who cares - the video looks great.
Product Category: Promos