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Michelob
'Lap of Legends'
30 November 2023 1 min 34s
Up the avatars.
by Andrew MacGregor

Why choose between data, artificial intelligence, and augmented reality when you can use all three? That's what Michelob Ultra have done for 'Lap of Legends'—a race between past and present Williams Racing drivers at Silverstone. It's a good strategy, as it guarantees the team at least one winner in 2024!

It means Logan Sargeant and Alexander Albon (who scored twenty-eight points between them last season) will race Jenson Button, Mario Andretti, Jacques Villeneuve, and others in a battle for some kind of supremacy, we guess. If the humans, expect them to shower each other with light beer instead of champagne.

The stakes may be knee-high at best, but you can see how much effort has gone into the presentation and mechanics. It wouldn't surprise us if Williams Esports was an inspiration.

Product Category: Lagers

Territory: UK



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Mill+
Director: Andrew Proctor
Producer: Tim Tyrrell
VFX CD: Gavin Wellsman
VFX Supervisor: Davidp Piombino
color
The Mill
Colourist: Elodie Ichter

  Michelob - 'Lap of Legends'


Michelob
'Lap of Legends'
30 November 2023 1 min 34s

Up the avatars.

Why choose between data, artificial intelligence, and augmented reality when you can use all three? That's what Michelob Ultra have done for 'Lap of Legends'—a race between past and present Williams Racing drivers at Silverstone. It's a good strategy, as it guarantees the team at least one winner in 2024!

It means Logan Sargeant and Alexander Albon (who scored twenty-eight points between them last season) will race Jenson Button, Mario Andretti, Jacques Villeneuve, and others in a battle for some kind of supremacy, we guess. If the humans, expect them to shower each other with light beer instead of champagne.

The stakes may be knee-high at best, but you can see how much effort has gone into the presentation and mechanics. It wouldn't surprise us if Williams Esports was an inspiration.

Product Category: Lagers

Territory: UK



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Mill+
Director: Andrew Proctor
Producer: Tim Tyrrell
VFX CD: Gavin Wellsman
VFX Supervisor: Davidp Piombino
color
The Mill
Colourist: Elodie Ichter

Michelob 30 November 2023
'Lap of Legends' 1 min 34s

Up the avatars.

by Andrew MacGregor

Why choose between data, artificial intelligence, and augmented reality when you can use all three? That's what Michelob Ultra have done for 'Lap of Legends'—a race between past and present Williams Racing drivers at Silverstone. It's a good strategy, as it guarantees the team at least one winner in 2024!

It means Logan Sargeant and Alexander Albon (who scored twenty-eight points between them last season) will race Jenson Button, Mario Andretti, Jacques Villeneuve, and others in a battle for some kind of supremacy, we guess. If the humans, expect them to shower each other with light beer instead of champagne.

The stakes may be knee-high at best, but you can see how much effort has gone into the presentation and mechanics. It wouldn't surprise us if Williams Esports was an inspiration.

Product Category: Lagers

Territory: UK



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Mill+
Director: Andrew Proctor
Producer: Tim Tyrrell
VFX CD: Gavin Wellsman
VFX Supervisor: Davidp Piombino
color
The Mill
Colourist: Elodie Ichter