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McDonald's
'Raise Your Arches'
13 January 2023 60s
How about brow?
by Andrew MacGregor

There have been many office-based McDonald’s ads over the years, with strangers trapped in lifts, managers in wedding dresses, and heads popping up from cubicles.

But this 60" commercial from director Edgar Wright is the most ambitious yet.

It's all in the eyebrows, as two hungry colleagues trigger a mass exodus at lunchtime. Even the most committed desk jockeys are won over by raised eyebrows that say, "Fancy a McDonald's?", though one killjoy supervisor is forced to play catch-up.

A packed office like this feels like a blast from the past (OK, early 2020), but Edgar Wright's capable handling of a neat idea from Leo Burnett is handled with such aplomb that there's ne'ery a thought of any pandemics we could mention.

It seems amazing that raised eyebrows as a facial representation of the golden arches hasn't been done before... but it hasn't, and- now that it has been done - you can picture it being echoed in offices up and down the land as colleagues try to draw one another for a cheeky cheeseburger.

Music: Oh Yeah - Yello

Product Category: Fast Food Restaurants

Territory: UK


agency
Leo Burnett
CCO: Chaka Sobhani
ECD: Mark Elwood
CD: James Millers / Andrew Long
Snr Creative: Gareth Butters
Producer: Graeme Light
production
Moxie Pictures
Director: Edgar Wright
Producer: Doochy Moult
DOP: Jake Polonsky
editing
Final Cut
Editor: David Webb
vfx
Framestore
color
Company3
Colourist: Steffan Perry
sound
750MPH
Sound: Sam Ashwell
music
Machine Sound

  McDonald's - 'Raise Your Arches'


McDonald's
'Raise Your Arches'
13 January 2023 60s

How about brow?

There have been many office-based McDonald’s ads over the years, with strangers trapped in lifts, managers in wedding dresses, and heads popping up from cubicles.

But this 60" commercial from director Edgar Wright is the most ambitious yet.

It's all in the eyebrows, as two hungry colleagues trigger a mass exodus at lunchtime. Even the most committed desk jockeys are won over by raised eyebrows that say, "Fancy a McDonald's?", though one killjoy supervisor is forced to play catch-up.

A packed office like this feels like a blast from the past (OK, early 2020), but Edgar Wright's capable handling of a neat idea from Leo Burnett is handled with such aplomb that there's ne'ery a thought of any pandemics we could mention.

It seems amazing that raised eyebrows as a facial representation of the golden arches hasn't been done before... but it hasn't, and- now that it has been done - you can picture it being echoed in offices up and down the land as colleagues try to draw one another for a cheeky cheeseburger.

Music: Oh Yeah - Yello

Product Category: Fast Food Restaurants

Territory: UK


agency
Leo Burnett
CCO: Chaka Sobhani
ECD: Mark Elwood
CD: James Millers / Andrew Long
Snr Creative: Gareth Butters
Producer: Graeme Light
production
Moxie Pictures
Director: Edgar Wright
Producer: Doochy Moult
DOP: Jake Polonsky
editing
Final Cut
Editor: David Webb
vfx
Framestore
color
Company3
Colourist: Steffan Perry
sound
750MPH
Sound: Sam Ashwell
music
Machine Sound

McDonald's 13 January 2023
'Raise Your Arches' 60s

How about brow?

by Andrew MacGregor

There have been many office-based McDonald’s ads over the years, with strangers trapped in lifts, managers in wedding dresses, and heads popping up from cubicles.

But this 60" commercial from director Edgar Wright is the most ambitious yet.

It's all in the eyebrows, as two hungry colleagues trigger a mass exodus at lunchtime. Even the most committed desk jockeys are won over by raised eyebrows that say, "Fancy a McDonald's?", though one killjoy supervisor is forced to play catch-up.

A packed office like this feels like a blast from the past (OK, early 2020), but Edgar Wright's capable handling of a neat idea from Leo Burnett is handled with such aplomb that there's ne'ery a thought of any pandemics we could mention.

It seems amazing that raised eyebrows as a facial representation of the golden arches hasn't been done before... but it hasn't, and- now that it has been done - you can picture it being echoed in offices up and down the land as colleagues try to draw one another for a cheeky cheeseburger.

Music: Oh Yeah - Yello

Product Category: Fast Food Restaurants

Territory: UK


agency
Leo Burnett
CCO: Chaka Sobhani
ECD: Mark Elwood
CD: James Millers / Andrew Long
Snr Creative: Gareth Butters
Producer: Graeme Light
production
Moxie Pictures
Director: Edgar Wright
Producer: Doochy Moult
DOP: Jake Polonsky
editing
Final Cut
Editor: David Webb
vfx
Framestore
color
Company3
Colourist: Steffan Perry
sound
750MPH
Sound: Sam Ashwell
music
Machine Sound