CommercialsPop PromosShort Films    UKInternational
McCain
'Hasselbacks'
7 November 2023 20s
No words necessary.
by Andrew MacGregor

Mrs DAVID hates it when DAVID calls Hasselback potatoes Jimmy Floyd Hasselbaink potatoes, but we like to think McCain would be neutral at least. They did, after all, sponsor Scarborough Football Club's stadium back in the day, and Hasselbaink once played for Chelsea against the Seadogs in the FA Cup. It's all a rich tapestry, eh?

The brand stick with Hasselback in this twenty-second commercial, which should chime with couples who use sounds rather than words to communicate with each other. When the day’s been "meh", and what's left in the fridge is "meh", you need something "mwah" ASAP. That’s where McCain Baby Hasselbacks come in.

We like the subtle differences between each "meh"/"mwah", complemented by the cast's facial expressions. Twenty seconds also feels like the right runtime for a scenario like this.

Product Category: Chips / Frozen Potato Snacks

Territory: UK


agency
adam&eveDDB
Creative: Matt Fitch / Mark Lewis
Producer: Scarlett Rudd
production
Rattling Stuff
Director: Jamie Maule-ffinch
Producer: Kelly Spacey
EP: Cabell Hopkins
DOP: Dominic Bartells
editing
Absolute Post
Editor: Tom Higgins
color
Absolute Post
Colourist: Juliette Wileman

  McCain - 'Hasselbacks'


McCain
'Hasselbacks'
7 November 2023 20s

No words necessary.

Mrs DAVID hates it when DAVID calls Hasselback potatoes Jimmy Floyd Hasselbaink potatoes, but we like to think McCain would be neutral at least. They did, after all, sponsor Scarborough Football Club's stadium back in the day, and Hasselbaink once played for Chelsea against the Seadogs in the FA Cup. It's all a rich tapestry, eh?

The brand stick with Hasselback in this twenty-second commercial, which should chime with couples who use sounds rather than words to communicate with each other. When the day’s been "meh", and what's left in the fridge is "meh", you need something "mwah" ASAP. That’s where McCain Baby Hasselbacks come in.

We like the subtle differences between each "meh"/"mwah", complemented by the cast's facial expressions. Twenty seconds also feels like the right runtime for a scenario like this.

Product Category: Chips / Frozen Potato Snacks

Territory: UK


agency
adam&eveDDB
Creative: Matt Fitch / Mark Lewis
Producer: Scarlett Rudd
production
Rattling Stuff
Director: Jamie Maule-ffinch
Producer: Kelly Spacey
EP: Cabell Hopkins
DOP: Dominic Bartells
editing
Absolute Post
Editor: Tom Higgins
color
Absolute Post
Colourist: Juliette Wileman

McCain 7 November 2023
'Hasselbacks' 20s

No words necessary.

by Andrew MacGregor

Mrs DAVID hates it when DAVID calls Hasselback potatoes Jimmy Floyd Hasselbaink potatoes, but we like to think McCain would be neutral at least. They did, after all, sponsor Scarborough Football Club's stadium back in the day, and Hasselbaink once played for Chelsea against the Seadogs in the FA Cup. It's all a rich tapestry, eh?

The brand stick with Hasselback in this twenty-second commercial, which should chime with couples who use sounds rather than words to communicate with each other. When the day’s been "meh", and what's left in the fridge is "meh", you need something "mwah" ASAP. That’s where McCain Baby Hasselbacks come in.

We like the subtle differences between each "meh"/"mwah", complemented by the cast's facial expressions. Twenty seconds also feels like the right runtime for a scenario like this.

Product Category: Chips / Frozen Potato Snacks

Territory: UK


agency
adam&eveDDB
Creative: Matt Fitch / Mark Lewis
Producer: Scarlett Rudd
production
Rattling Stuff
Director: Jamie Maule-ffinch
Producer: Kelly Spacey
EP: Cabell Hopkins
DOP: Dominic Bartells
editing
Absolute Post
Editor: Tom Higgins
color
Absolute Post
Colourist: Juliette Wileman