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| Back to the hustle. | |
| by Andrew MacGregor | |
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Madonna has yet to perform '4 Minutes' on her Celebration Tour, but fans get a burst of it thanks to Marshalls (not to be confused with Marshall Amplification). Last year, the department store introduced viewers to a team of hustlers born to shop smarter, not harder. This well-realised follow-up expands on the idea in style. The trio have business to attend to in the North Pole, where employees have ditched the traditional elven uniform in favour of minimalist white and flashes of green. There's no sign of Father Christmas either, meaning the hustlers are free to inspect the goods and cut a cheque in under sixty seconds. We've mentioned before that Marshalls and TK Maxx (both part of the TJX monopoly) share the same ad agency, Wieden + Kennedy London. Whether it's farm animals or Christmas trees made of handbags, the agency have a a firm grip on what makes the individual stores tick.
Music: 4 Minutes - Madonna
Product Category: Department Stores
Territory: USA
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