CommercialsPop PromosShort Films    UKInternational
Macpac
'Precarious'
20 March 2023 45s
Coat Conundrum
by Syd Briscoe

A group of hikers remain admirably nonplussed during a worrying situation in this funny commercial for Macpac. The film plays on the Kiwi affinity for an impressive understatement, as two of the group casually discuss the quality of a jacket... while it's the only thing holding them back from falling off the side of a mountain.

Director Damien Shatford demonstrates a dab hand for comedy and absolute confidence in his concept here, as he lets the scene play out in unhurried fashion. Acrophobes in the audience will be sweating by the time rescue arrives - in the form of an equally unbothered elderly woman - but they can at least be reassured that the advertised jacket is still going strong at the film's end.

Product Category: Outdoor wear

Territory: New Zealand


production
Sweetshop
Director: Damien Shatford
Producer: Katie Kempe-Smith
EP: Edward Pontifex / Greg Fyson / Ben Dailey / Kate Roydhouse
DOP: James Brown
Editor: Simon Price
VFX: Stuart Bedford
Colourist: Matic Prusnik

  Macpac - 'Precarious'


Macpac
'Precarious'
20 March 2023 45s

Coat Conundrum

A group of hikers remain admirably nonplussed during a worrying situation in this funny commercial for Macpac. The film plays on the Kiwi affinity for an impressive understatement, as two of the group casually discuss the quality of a jacket... while it's the only thing holding them back from falling off the side of a mountain.

Director Damien Shatford demonstrates a dab hand for comedy and absolute confidence in his concept here, as he lets the scene play out in unhurried fashion. Acrophobes in the audience will be sweating by the time rescue arrives - in the form of an equally unbothered elderly woman - but they can at least be reassured that the advertised jacket is still going strong at the film's end.

Product Category: Outdoor wear

Territory: New Zealand


production
Sweetshop
Director: Damien Shatford
Producer: Katie Kempe-Smith
EP: Edward Pontifex / Greg Fyson / Ben Dailey / Kate Roydhouse
DOP: James Brown
Editor: Simon Price
VFX: Stuart Bedford
Colourist: Matic Prusnik

Macpac 20 March 2023
'Precarious' 45s

Coat Conundrum

by Syd Briscoe

A group of hikers remain admirably nonplussed during a worrying situation in this funny commercial for Macpac. The film plays on the Kiwi affinity for an impressive understatement, as two of the group casually discuss the quality of a jacket... while it's the only thing holding them back from falling off the side of a mountain.

Director Damien Shatford demonstrates a dab hand for comedy and absolute confidence in his concept here, as he lets the scene play out in unhurried fashion. Acrophobes in the audience will be sweating by the time rescue arrives - in the form of an equally unbothered elderly woman - but they can at least be reassured that the advertised jacket is still going strong at the film's end.

Product Category: Outdoor wear

Territory: New Zealand


production
Sweetshop
Director: Damien Shatford
Producer: Katie Kempe-Smith
EP: Edward Pontifex / Greg Fyson / Ben Dailey / Kate Roydhouse
DOP: James Brown
Editor: Simon Price
VFX: Stuart Bedford
Colourist: Matic Prusnik