CommercialsPop PromosShort Films    UKInternational
Macklemore
'No Bad Days'
7 March 2023 3 mins 15s

While the conversation around 'nepo babies' rages ever on, this promo for Macklemore's 'No Bad Days' features a particularly silly example of the phenomenon. The rapper puts his seven year old daughter Sloane Haggerty in charge of the video, following her instructions to the letter at all times.

It makes for a fun film within a film, as Haggerty is a character within the narrative (as filmed by a grown up crew, naturally) rather than her footage being used. It means the audience gets to experience her childish delight when her extremely indulgent dad lets her do things like dye his hair bright purple, or ride a zamboni before a screaming crowd.

The pair's relationship elevates the film into more than just a novelty shoot, as their obvious love, trust, and affection shines through their outlandish activities. Whether this is the earliest possible career launch of the next big nepo director or just a great childhood memory remains to be seen, but it's certainly fun to watch.

Product Category: Promos

Territory: UK



Director: Sloane Haggerty
Producer: Honna Kimmerer
DOP: Jake Magraw / Charles Boonsu
Editor: Jake Magraw / Charles Boonsu

  Macklemore - 'No Bad Days'


Macklemore
'No Bad Days'
7 March 2023 3 mins 15s

While the conversation around 'nepo babies' rages ever on, this promo for Macklemore's 'No Bad Days' features a particularly silly example of the phenomenon. The rapper puts his seven year old daughter Sloane Haggerty in charge of the video, following her instructions to the letter at all times.

It makes for a fun film within a film, as Haggerty is a character within the narrative (as filmed by a grown up crew, naturally) rather than her footage being used. It means the audience gets to experience her childish delight when her extremely indulgent dad lets her do things like dye his hair bright purple, or ride a zamboni before a screaming crowd.

The pair's relationship elevates the film into more than just a novelty shoot, as their obvious love, trust, and affection shines through their outlandish activities. Whether this is the earliest possible career launch of the next big nepo director or just a great childhood memory remains to be seen, but it's certainly fun to watch.

Product Category: Promos

Territory: UK



Director: Sloane Haggerty
Producer: Honna Kimmerer
DOP: Jake Magraw / Charles Boonsu
Editor: Jake Magraw / Charles Boonsu

Macklemore 7 March 2023
'No Bad Days' 3 mins 15s

by Syd Briscoe

While the conversation around 'nepo babies' rages ever on, this promo for Macklemore's 'No Bad Days' features a particularly silly example of the phenomenon. The rapper puts his seven year old daughter Sloane Haggerty in charge of the video, following her instructions to the letter at all times.

It makes for a fun film within a film, as Haggerty is a character within the narrative (as filmed by a grown up crew, naturally) rather than her footage being used. It means the audience gets to experience her childish delight when her extremely indulgent dad lets her do things like dye his hair bright purple, or ride a zamboni before a screaming crowd.

The pair's relationship elevates the film into more than just a novelty shoot, as their obvious love, trust, and affection shines through their outlandish activities. Whether this is the earliest possible career launch of the next big nepo director or just a great childhood memory remains to be seen, but it's certainly fun to watch.

Product Category: Promos

Territory: UK



Director: Sloane Haggerty
Producer: Honna Kimmerer
DOP: Jake Magraw / Charles Boonsu
Editor: Jake Magraw / Charles Boonsu