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| Horse Helpers | |
| by Syd Briscoe | |
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Lloyds Bank encourage parents to empower their children with a youthful savings account in this upbeat commercial. Alicia Keys' 'Girl on Fire' provides the soundtrack, as a young girl navigates life on her beloved bicycle. The brand's distinctive black horse mascot acts as a supportive talisman for the youngster, accompanying her through the thrills and spills of growing up. A final shot of her as an adult, flying through a field while accompanied by a herd of equine allies, provides a buoyant ending to the narrative. Director Henry-Alex Rubin makes the most of the film's 60" run time, drawing out highs and lows to emphasise the idea that the bank are there for customers no matter the circumstances. It's polished work, maintaining the brand's recognisable visual identity with a fresh feel.
Music: Alicia Keys - Girl on Fire
Product Category: Banks
Territory: UK
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