CommercialsPop PromosShort Films    UKInternational
Lloyds Bank
'Bike'
12 March 2023 60s
Horse Helpers
by Syd Briscoe

Lloyds Bank encourage parents to empower their children with a youthful savings account in this upbeat commercial. Alicia Keys' 'Girl on Fire' provides the soundtrack, as a young girl navigates life on her beloved bicycle.

The brand's distinctive black horse mascot acts as a supportive talisman for the youngster, accompanying her through the thrills and spills of growing up. A final shot of her as an adult, flying through a field while accompanied by a herd of equine allies, provides a buoyant ending to the narrative.

Director Henry-Alex Rubin makes the most of the film's 60" run time, drawing out highs and lows to emphasise the idea that the bank are there for customers no matter the circumstances. It's polished work, maintaining the brand's recognisable visual identity with a fresh feel.

Music: Alicia Keys - Girl on Fire

Product Category: Banks

Territory: UK



adam&eveDDB
ECD: Ben Tollett
Producer: Petrina Kilby
Smuggler
Director: Henry-Alex Rubin
Producer: Ray Leakey
EP: Lucy Kelly
DOP: Anthony Dod Mantle
Camera Op: Anthony Dod Mantle
Editor: Scot Crane (The Quarry)
ARRI Rental
Assistant Editor: Roman Kuznets
Producer: Tor Adams
Producer: Dilia Knobel-Winterstein
Company3
Colourist: Jean-Clément Soret
Producer: Ellora Soret
Selected Works
750MPH
Sound: Sam Ashwell
Producer: Olivia Ray

  Lloyds Bank - 'Bike'


Lloyds Bank
'Bike'
12 March 2023 60s

Horse Helpers

Lloyds Bank encourage parents to empower their children with a youthful savings account in this upbeat commercial. Alicia Keys' 'Girl on Fire' provides the soundtrack, as a young girl navigates life on her beloved bicycle.

The brand's distinctive black horse mascot acts as a supportive talisman for the youngster, accompanying her through the thrills and spills of growing up. A final shot of her as an adult, flying through a field while accompanied by a herd of equine allies, provides a buoyant ending to the narrative.

Director Henry-Alex Rubin makes the most of the film's 60" run time, drawing out highs and lows to emphasise the idea that the bank are there for customers no matter the circumstances. It's polished work, maintaining the brand's recognisable visual identity with a fresh feel.

Music: Alicia Keys - Girl on Fire

Product Category: Banks

Territory: UK



adam&eveDDB
ECD: Ben Tollett
Producer: Petrina Kilby
Smuggler
Director: Henry-Alex Rubin
Producer: Ray Leakey
EP: Lucy Kelly
DOP: Anthony Dod Mantle
Camera Op: Anthony Dod Mantle
Editor: Scot Crane (The Quarry)
ARRI Rental
Assistant Editor: Roman Kuznets
Producer: Tor Adams
Producer: Dilia Knobel-Winterstein
Company3
Colourist: Jean-Clément Soret
Producer: Ellora Soret
Selected Works
750MPH
Sound: Sam Ashwell
Producer: Olivia Ray

Lloyds Bank 12 March 2023
'Bike' 60s

Horse Helpers

by Syd Briscoe

Lloyds Bank encourage parents to empower their children with a youthful savings account in this upbeat commercial. Alicia Keys' 'Girl on Fire' provides the soundtrack, as a young girl navigates life on her beloved bicycle.

The brand's distinctive black horse mascot acts as a supportive talisman for the youngster, accompanying her through the thrills and spills of growing up. A final shot of her as an adult, flying through a field while accompanied by a herd of equine allies, provides a buoyant ending to the narrative.

Director Henry-Alex Rubin makes the most of the film's 60" run time, drawing out highs and lows to emphasise the idea that the bank are there for customers no matter the circumstances. It's polished work, maintaining the brand's recognisable visual identity with a fresh feel.

Music: Alicia Keys - Girl on Fire

Product Category: Banks

Territory: UK



adam&eveDDB
ECD: Ben Tollett
Producer: Petrina Kilby
Smuggler
Director: Henry-Alex Rubin
Producer: Ray Leakey
EP: Lucy Kelly
DOP: Anthony Dod Mantle
Camera Op: Anthony Dod Mantle
Editor: Scot Crane (The Quarry)
ARRI Rental
Assistant Editor: Roman Kuznets
Producer: Tor Adams
Producer: Dilia Knobel-Winterstein
Company3
Colourist: Jean-Clément Soret
Producer: Ellora Soret
Selected Works
750MPH
Sound: Sam Ashwell
Producer: Olivia Ray