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| Ice, Ice, Granny | |
| by Syd Briscoe | |
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Canned water specialists Liquid Death announce their decision to diversify into (micro) energy drinks in this curious film. Anyone who grew up in the Nineties and early Noughties will instantly recognise the shooting style of Jeff Tremaine, who mines his Jackass experience to capture a familiar mix of stunts and skateboarding. What's not familiar are the film's protagonists, who are heavily made-up grandmothers - a response to an opening statement that the iced tea concoction is "your grandma's energy drink." It's an enjoyably silly conceit which refreshes the slapstick action on display, since arguably nobody really wants to see anyone but the Jackass crew hose someone down with porta-potty juice. Part satirical send-up of overly serious, try-hard energy drink campaigns, part acknowledgement that most of the people who drink Liquid Death are those very same edgy try-hards, it strikes a funny if somewhat dated tone. The crowd who got their partying out of the way during Tremaine's heyday and are now on the canned water for good will be intrigued.
Product Category: Canned / Bottled Sweet Drinks (Still)
Territory: Global
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