CommercialsPop PromosShort Films    UKInternational
Lexus
'Stay Ahead'
20 January 2023 1 min 48s
Hybrid thrills.
by Andrew MacGregor

When James Bond, Ethan Hunt, or Courtland Gentry (Ryan Gosling's character in 'The Gray Man', if you can believe it) are busy, you get the star of this Lexus RX commercial. Too busy for introductions, he's a suave son of a gun who can adjust his suit and pick up a briefcase like the best of them. Oh, and he knows how to make a quick getaway.

Pursued by three baddies who love villainy as much as the colour black, the protagonist hits the road in his electric SUV. This is where the ad goes full 'No Time to Die', with a high-speed pursuit chock-full of advanced manoeuvre, tight corners, and cobbled streets. Good use of a medieval porticullis, too.

Director Mark Jenkinson knows how to put a car through its paces and he does so with real panache here. We doubt Suave Man will get his own franchise out of this, but it will be interesting to see if big-budget blockbusters lean into electric vehicles more often.

Product Category: Cars

Territory: UK


agency
The&Partnership
CD: Frances Draskau
Snr Creative: Phill Fields
Creative: Guus ter Beek / Tayfun Sarier
Producer: Lizzie Griffin / Charlie Thacker
production
Rogue
Director: Mark Jenkinson (Object & Animal)
Producer: Tom Farley
EP: Charlie Crompton
DOP: Bernd Wondollek (WPA)
service
Twentyfour-Seven
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

editing
tenthree
Editor: Iain Whitewright
color
Electric Theatre Collective
Colourist: Jason Wallis
sound
King Lear
Sound: Jack Sedgwick

  Lexus - 'Stay Ahead'


Lexus
'Stay Ahead'
20 January 2023 1 min 48s

Hybrid thrills.

When James Bond, Ethan Hunt, or Courtland Gentry (Ryan Gosling's character in 'The Gray Man', if you can believe it) are busy, you get the star of this Lexus RX commercial. Too busy for introductions, he's a suave son of a gun who can adjust his suit and pick up a briefcase like the best of them. Oh, and he knows how to make a quick getaway.

Pursued by three baddies who love villainy as much as the colour black, the protagonist hits the road in his electric SUV. This is where the ad goes full 'No Time to Die', with a high-speed pursuit chock-full of advanced manoeuvre, tight corners, and cobbled streets. Good use of a medieval porticullis, too.

Director Mark Jenkinson knows how to put a car through its paces and he does so with real panache here. We doubt Suave Man will get his own franchise out of this, but it will be interesting to see if big-budget blockbusters lean into electric vehicles more often.

Product Category: Cars

Territory: UK


agency
The&Partnership
CD: Frances Draskau
Snr Creative: Phill Fields
Creative: Guus ter Beek / Tayfun Sarier
Producer: Lizzie Griffin / Charlie Thacker
production
Rogue
Director: Mark Jenkinson (Object & Animal)
Producer: Tom Farley
EP: Charlie Crompton
DOP: Bernd Wondollek (WPA)
service
Twentyfour-Seven
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

editing
tenthree
Editor: Iain Whitewright
color
Electric Theatre Collective
Colourist: Jason Wallis
sound
King Lear
Sound: Jack Sedgwick

Lexus 20 January 2023
'Stay Ahead' 1 min 48s

Hybrid thrills.

by Andrew MacGregor

When James Bond, Ethan Hunt, or Courtland Gentry (Ryan Gosling's character in 'The Gray Man', if you can believe it) are busy, you get the star of this Lexus RX commercial. Too busy for introductions, he's a suave son of a gun who can adjust his suit and pick up a briefcase like the best of them. Oh, and he knows how to make a quick getaway.

Pursued by three baddies who love villainy as much as the colour black, the protagonist hits the road in his electric SUV. This is where the ad goes full 'No Time to Die', with a high-speed pursuit chock-full of advanced manoeuvre, tight corners, and cobbled streets. Good use of a medieval porticullis, too.

Director Mark Jenkinson knows how to put a car through its paces and he does so with real panache here. We doubt Suave Man will get his own franchise out of this, but it will be interesting to see if big-budget blockbusters lean into electric vehicles more often.

Product Category: Cars

Territory: UK


agency
The&Partnership
CD: Frances Draskau
Snr Creative: Phill Fields
Creative: Guus ter Beek / Tayfun Sarier
Producer: Lizzie Griffin / Charlie Thacker
production
Rogue
Director: Mark Jenkinson (Object & Animal)
Producer: Tom Farley
EP: Charlie Crompton
DOP: Bernd Wondollek (WPA)
service
Twentyfour-Seven
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

editing
tenthree
Editor: Iain Whitewright
color
Electric Theatre Collective
Colourist: Jason Wallis
sound
King Lear
Sound: Jack Sedgwick