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Leggo's
'Food Pairings'
9 May 2023 30s
Australian rules cooking.
by Andrew MacGregor

Warning - this Leggo's ad contains scenes that some Italians may find disturbing. The brand encourage viewers to bend or even break the rules of Italian cooking, whether that's putting cheese on fish, pineapple on pizza, or breaking pasta in half. Of course, this goes down like a lead garlic bulb in bel paese.

An elderly woman screams red, white, and green murder when Parmesan and mussels collide; a man spits out his drink at the thought of ham and pineapple pizza; and a sculptor is haunted by split spaghetti. These reactions are complemented by some deft food photography—each act of culinary rebellion looks sharp and colourful, just to rub it in the old-school crowd's faces.

Product Category: Pasta Sauces

Territory: Australia



production
Sweetshop
Director: Kate Halpin
Producer: Jane Smith
EP: Greg Fyson
DOP: Kieran Fowler
Prod Design: Arabella Lockhart
Colourist: Matt Fezz

  Leggo's - 'Food Pairings'


Leggo's
'Food Pairings'
9 May 2023 30s

Australian rules cooking.

Warning - this Leggo's ad contains scenes that some Italians may find disturbing. The brand encourage viewers to bend or even break the rules of Italian cooking, whether that's putting cheese on fish, pineapple on pizza, or breaking pasta in half. Of course, this goes down like a lead garlic bulb in bel paese.

An elderly woman screams red, white, and green murder when Parmesan and mussels collide; a man spits out his drink at the thought of ham and pineapple pizza; and a sculptor is haunted by split spaghetti. These reactions are complemented by some deft food photography—each act of culinary rebellion looks sharp and colourful, just to rub it in the old-school crowd's faces.

Product Category: Pasta Sauces

Territory: Australia



production
Sweetshop
Director: Kate Halpin
Producer: Jane Smith
EP: Greg Fyson
DOP: Kieran Fowler
Prod Design: Arabella Lockhart
Colourist: Matt Fezz

Leggo's 9 May 2023
'Food Pairings' 30s

Australian rules cooking.

by Andrew MacGregor

Warning - this Leggo's ad contains scenes that some Italians may find disturbing. The brand encourage viewers to bend or even break the rules of Italian cooking, whether that's putting cheese on fish, pineapple on pizza, or breaking pasta in half. Of course, this goes down like a lead garlic bulb in bel paese.

An elderly woman screams red, white, and green murder when Parmesan and mussels collide; a man spits out his drink at the thought of ham and pineapple pizza; and a sculptor is haunted by split spaghetti. These reactions are complemented by some deft food photography—each act of culinary rebellion looks sharp and colourful, just to rub it in the old-school crowd's faces.

Product Category: Pasta Sauces

Territory: Australia



production
Sweetshop
Director: Kate Halpin
Producer: Jane Smith
EP: Greg Fyson
DOP: Kieran Fowler
Prod Design: Arabella Lockhart
Colourist: Matt Fezz