|That seat's taken.|
|by Andrew MacGregor|
A Kona drinker thinks ahead, according to this tricksy ad for the Hawaiian brewers. Director Isaiah Seret starts at the end, so to speak, when the protagonist sits in his girlfriend's dad's favourite chair. This should result in immediate exile, but he gets a hearty free pass instead. How on Earth did he manage that?
Turns out he bought a six-pack of Big Wave golden ale beforehand. Some may call this a bribe, but others—like the advertised brewers—call it "bringing the aloha": an act of generosity that spreads good vibes and gets people onside with minimal effort. The result is a neat twist on the 'meet the parents' meme.
Product Category: Craft Beer