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Call for Comfort | |
by Syd Briscoe | |
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A myriad of youthful stressors are depicted in this atmospheric commercial for Kids Help Phone, reminding viewers that childhood years can be just as stressful as their adult counterparts. From dealing with parents fighting and an unstable home life, to bullying, peer problems, and emerging feelings of attraction, the film promises suffering kids that there's someone to talk to in times of need. A whispery cover of Bjork's 'It's Oh So Quiet' accompanies the darkened visuals, which show different characters feeling overwhelmed by their situations. One child is overcome by the rushing waters of emotion, before their phone provides a lifeline and helps them get their feet back on solid ground. It's important work, especially as unrest on a global level trickles down into everyday angst for many.
Product Category: Charities
Territory: Canada
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