Bowl for glory.

As politicians blame each other for the cost of living crisis, Kellogg's step into action with this 50" spot. Concerned about the impact of tight budgets on the most important meal of the day, the brand promise to donate twenty-million breakfasts to schools and charities (doubtless Thérèse Coffey would prefer they ate turnips).

The film underlines what Kellogg's are fighting for: nutritious family time and healthy, happy schoolchildren. Director Karen Cunningham's eye for casting delivers once again, as children and grown-ups alike get the fuel they need, but also take time to appreciate each other's company. Amiable AM fare.

Product Category: Cereals

Territory: UK

Bowl for glory.

by Andrew MacGregor

As politicians blame each other for the cost of living crisis, Kellogg's step into action with this 50" spot. Concerned about the impact of tight budgets on the most important meal of the day, the brand promise to donate twenty-million breakfasts to schools and charities (doubtless Thérèse Coffey would prefer they ate turnips).

The film underlines what Kellogg's are fighting for: nutritious family time and healthy, happy schoolchildren. Director Karen Cunningham's eye for casting delivers once again, as children and grown-ups alike get the fuel they need, but also take time to appreciate each other's company. Amiable AM fare.

Product Category: Cereals

Territory: UK