CommercialsPop PromosShort Films    UKInternational
Kellogg's Cereals
'Better Days Are Built On Breakfast'
6 March 2023 50s
Bowl for glory.
by Andrew MacGregor

As politicians blame each other for the cost of living crisis, Kellogg's step into action with this 50" spot. Concerned about the impact of tight budgets on the most important meal of the day, the brand promise to donate twenty-million breakfasts to schools and charities (doubtless Thérèse Coffey would prefer they ate turnips).

The film underlines what Kellogg's are fighting for: nutritious family time and healthy, happy schoolchildren. Director Karen Cunningham's eye for casting delivers once again, as children and grown-ups alike get the fuel they need, but also take time to appreciate each other's company. Amiable AM fare.

Product Category: Cereals

Territory: UK



Leo Burnett
ECD: Mark Elwood
CD: Marcus Aitman
Creative: Amy Bushill
Creative: Cristina Rosique Gómez
Producer: Jennifer Fewster
2AM Films
Director: Karen Cunningham
Producer: Selena Cunningham
EP: Alice Morris
DOP: Richard Mott (Vision)
MD: Nick Crabb
The Quarry
Editor: Bruce Townend
Assistant Editor: Roman Kuznets
Producer: Dilia Knobel-Winterstein
Coffee & TV
Colourist: Simona Cristea
Colourist: George Neave

  Kellogg's Cereals - 'Better Days Are Built On Breakfast'


Kellogg's Cereals
'Better Days Are Built On Breakfast'
6 March 2023 50s

Bowl for glory.

As politicians blame each other for the cost of living crisis, Kellogg's step into action with this 50" spot. Concerned about the impact of tight budgets on the most important meal of the day, the brand promise to donate twenty-million breakfasts to schools and charities (doubtless Thérèse Coffey would prefer they ate turnips).

The film underlines what Kellogg's are fighting for: nutritious family time and healthy, happy schoolchildren. Director Karen Cunningham's eye for casting delivers once again, as children and grown-ups alike get the fuel they need, but also take time to appreciate each other's company. Amiable AM fare.

Product Category: Cereals

Territory: UK



Leo Burnett
ECD: Mark Elwood
CD: Marcus Aitman
Creative: Amy Bushill
Creative: Cristina Rosique Gómez
Producer: Jennifer Fewster
2AM Films
Director: Karen Cunningham
Producer: Selena Cunningham
EP: Alice Morris
DOP: Richard Mott (Vision)
MD: Nick Crabb
The Quarry
Editor: Bruce Townend
Assistant Editor: Roman Kuznets
Producer: Dilia Knobel-Winterstein
Coffee & TV
Colourist: Simona Cristea
Colourist: George Neave

Kellogg's Cereals 6 March 2023
'Better Days Are Built On Breakfast' 50s

Bowl for glory.

by Andrew MacGregor

As politicians blame each other for the cost of living crisis, Kellogg's step into action with this 50" spot. Concerned about the impact of tight budgets on the most important meal of the day, the brand promise to donate twenty-million breakfasts to schools and charities (doubtless Thérèse Coffey would prefer they ate turnips).

The film underlines what Kellogg's are fighting for: nutritious family time and healthy, happy schoolchildren. Director Karen Cunningham's eye for casting delivers once again, as children and grown-ups alike get the fuel they need, but also take time to appreciate each other's company. Amiable AM fare.

Product Category: Cereals

Territory: UK



Leo Burnett
ECD: Mark Elwood
CD: Marcus Aitman
Creative: Amy Bushill
Creative: Cristina Rosique Gómez
Producer: Jennifer Fewster
2AM Films
Director: Karen Cunningham
Producer: Selena Cunningham
EP: Alice Morris
DOP: Richard Mott (Vision)
MD: Nick Crabb
The Quarry
Editor: Bruce Townend
Assistant Editor: Roman Kuznets
Producer: Dilia Knobel-Winterstein
Coffee & TV
Colourist: Simona Cristea
Colourist: George Neave