|What the duck have you done?|
When a man throws his cigarette butt on the ground, yet puts the rest of his rubbish in the bin, he attracts some unwanted attention. Not from a fellow citizen or the police, but a duck—a mallard keen to stamp out this behaviour once and for all. The riverbank is his turf, after all.
What ensues is a mix of 'It Follows' and 'Untitled Goose Game', as the man tries to escape the dead-eyed bird. Wherever he goes, it's there; if he gets on a bus, so does the mallard. To quote Kyle Reese: "It can't be bargained with. It can't be reasoned with. It doesn't feel pity, or remorse, or fear. And it absolutely will not stop."
The tense cross-town chase (complemented by a slasher movie soundtrack) ends at the man's home, but—rather than peck his face off—the duck just drops the offending butt on the doorman and gestures to the bin. That's all Keep Britain Tidy want smokers to do, lest they want Ludwig Von Drake and his mob to fuck them up.
Product Category: Public Information Films