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| Holiday Hope | |
| by Syd Briscoe | |
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A cheeky new commercial for Kayak encourages potential travellers not to dither when making their vacation plans. The 30" spot sees the brand's app come to life and address a woman considering a trip to Barcelona, telling her she should get out there while she can and not listen to the naysayers urging unnecessary caution. The film takes place in the main character's kitchen, freshly popped toast going ignored as she's distracted by the prospect of getting away from it all. Directors The Queen allow the narrative to unfold playfully, ensuring the personified app comes across as supportive rather than unduly pressuring the unsure holidaymaker. Nice moments of humour are threaded throughout the piece, with a disparaging comment about a friend with wacky beliefs suggesting the destination would be too hot providing a particular laugh. A blink and you'll miss it final reference to running into an ex abroad also rewards attentive viewers... though may make some worry about running into relics of their past on a beach somewhere.
Product Category: Internet Based Services
Territory: UK
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