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| Just causes. | |
| by Andrew MacGregor | |
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When in doubt, ask Jim Broadbent to narrate your commercial. The star of 'The Unlikely Pilgrimage of Harold Fry' adds warmth to many a TVC script, with the latest in aid of donation website JustGiving. Though the brand would love to fit every single fundraiser into this 45" commercial, they reckon that Paula Craig, Manny Kang, and Three Dads Walking stand-out. Craig raised £33,000 for spinal injury charity Aspire after she was hit by a car in 2001; Kang runs and cycles for Dementia UK between Samosa Saturdays; and Three Dads Walking campaign for suicide prevention lessons in memory of their daughters. These are the JustGivers, and there’s plenty of room for others like them. It helps that Dominic O'Riordan's lovely compendium brims with enthusiasm and community spirit. Meanwhile, fundraisers can pretend that Broadbent narrates their efforts like an avuncular cheerleader.
Product Category: Internet Based Services
Territory: UK
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