CommercialsPop PromosShort Films    UKInternational
Jung Kook
'Yes or No'
30 November 2023 2 mins 32s

With one of the most famous people in the world at their disposal, you'd think the team marketing BTS's breakout star Jung Kook would put a bit more effort in. 'Yes or No' is by far the most interesting thing the singer has put out musically, but it's accompanied by a promo which amounts to little more than a clip show, shot by frequent collaborator Tanu Muino over a series of photo shoots for brand endorsement deals.

It raises the question as to whether presupposing that you have a smash hit on your hands leads to lazy artistic decisions... and whether that has real impact when the star in question is this popular. Of course, there are rabid fans of the young artist who'll eat up anything he puts out - no matter how phoned in - but if his team want his career to have any sort of longevity, they should probably start making work which supports it.

Product Category: Promos

Territory: UK



Director: Tanu Muiño (Riff Raff Films)
Editor: Carlos Font Clos / Chris Simms
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

color
Company3
Colourist: Joseph Bicknell

  Jung Kook - 'Yes or No'


Jung Kook
'Yes or No'
30 November 2023 2 mins 32s

With one of the most famous people in the world at their disposal, you'd think the team marketing BTS's breakout star Jung Kook would put a bit more effort in. 'Yes or No' is by far the most interesting thing the singer has put out musically, but it's accompanied by a promo which amounts to little more than a clip show, shot by frequent collaborator Tanu Muino over a series of photo shoots for brand endorsement deals.

It raises the question as to whether presupposing that you have a smash hit on your hands leads to lazy artistic decisions... and whether that has real impact when the star in question is this popular. Of course, there are rabid fans of the young artist who'll eat up anything he puts out - no matter how phoned in - but if his team want his career to have any sort of longevity, they should probably start making work which supports it.

Product Category: Promos

Territory: UK



Director: Tanu Muiño (Riff Raff Films)
Editor: Carlos Font Clos / Chris Simms
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

color
Company3
Colourist: Joseph Bicknell

Jung Kook 30 November 2023
'Yes or No' 2 mins 32s

by Syd Briscoe

With one of the most famous people in the world at their disposal, you'd think the team marketing BTS's breakout star Jung Kook would put a bit more effort in. 'Yes or No' is by far the most interesting thing the singer has put out musically, but it's accompanied by a promo which amounts to little more than a clip show, shot by frequent collaborator Tanu Muino over a series of photo shoots for brand endorsement deals.

It raises the question as to whether presupposing that you have a smash hit on your hands leads to lazy artistic decisions... and whether that has real impact when the star in question is this popular. Of course, there are rabid fans of the young artist who'll eat up anything he puts out - no matter how phoned in - but if his team want his career to have any sort of longevity, they should probably start making work which supports it.

Product Category: Promos

Territory: UK



Director: Tanu Muiño (Riff Raff Films)
Editor: Carlos Font Clos / Chris Simms
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

color
Company3
Colourist: Joseph Bicknell