CommercialsPop PromosShort Films    UKInternational
Jung Kook
'Standing Next to You'
28 November 2023 3 mins 46s

It's impossible to deny the overwhelming commercial success of K-pop pioneers BTS, but the artistry of the group's members - as they diversify into solo careers - is a different matter. Jung Kook has often been referred to as the golden child of K-pop, a triple threat who possesses great dance skills, model-like good looks, and strong vocals, but does his talent stand up to scrutiny while not presented alongside six supporting stars?

'Standing Next To You' feels musically dated, with clear influence from retro pop music which hasn't been translated into anything innovative. Likewise, the pristinely executed dance routines and vague hints of sexless romance throughout the promo are very well done... just completely devoid of personality. Jung Kook should be a paint by numbers, guaranteed success as a solo star, and perhaps this has lead to the overconfidence which makes it feel like everyone involved is phoning it in.

Product Category: Promos

Territory: UK



Director: Tanu Muiño (Riff Raff Films)
Editor: Carlos Font Clos / Chris Simms
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

color
Company3
Colourist: Joseph Bicknell

  Jung Kook - 'Standing Next to You'


Jung Kook
'Standing Next to You'
28 November 2023 3 mins 46s

It's impossible to deny the overwhelming commercial success of K-pop pioneers BTS, but the artistry of the group's members - as they diversify into solo careers - is a different matter. Jung Kook has often been referred to as the golden child of K-pop, a triple threat who possesses great dance skills, model-like good looks, and strong vocals, but does his talent stand up to scrutiny while not presented alongside six supporting stars?

'Standing Next To You' feels musically dated, with clear influence from retro pop music which hasn't been translated into anything innovative. Likewise, the pristinely executed dance routines and vague hints of sexless romance throughout the promo are very well done... just completely devoid of personality. Jung Kook should be a paint by numbers, guaranteed success as a solo star, and perhaps this has lead to the overconfidence which makes it feel like everyone involved is phoning it in.

Product Category: Promos

Territory: UK



Director: Tanu Muiño (Riff Raff Films)
Editor: Carlos Font Clos / Chris Simms
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

color
Company3
Colourist: Joseph Bicknell

Jung Kook 28 November 2023
'Standing Next to You' 3 mins 46s

by Syd Briscoe

It's impossible to deny the overwhelming commercial success of K-pop pioneers BTS, but the artistry of the group's members - as they diversify into solo careers - is a different matter. Jung Kook has often been referred to as the golden child of K-pop, a triple threat who possesses great dance skills, model-like good looks, and strong vocals, but does his talent stand up to scrutiny while not presented alongside six supporting stars?

'Standing Next To You' feels musically dated, with clear influence from retro pop music which hasn't been translated into anything innovative. Likewise, the pristinely executed dance routines and vague hints of sexless romance throughout the promo are very well done... just completely devoid of personality. Jung Kook should be a paint by numbers, guaranteed success as a solo star, and perhaps this has lead to the overconfidence which makes it feel like everyone involved is phoning it in.

Product Category: Promos

Territory: UK



Director: Tanu Muiño (Riff Raff Films)
Editor: Carlos Font Clos / Chris Simms
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

color
Company3
Colourist: Joseph Bicknell