American rapper and producer Gerard Long has gone by Hodgy Beats and Hodgy in the past, but now he's known as Jerry. New name? Check. New song? 'Facing the Worst Fears'. New hobby? That would be bull riding in southern California.
Director Emmet Malloy's documentary-slash-music video pairs Jerry with cowboys Christopher Byrd and Colt Oder, who must have wondered what kind of student would arrive in Fillmore. As it turns out, Jerry's a greenhorn ready to learn and put his body on the line.
He understands the mindset straight away ("It's like our mental state: to wake up in the morning, that's like getting on the bull"), but lacks the muscle memory of Byrd and Oder. It's hard not to admire his bravery when he rides the bull not once, but twice, with a couple of hard knocks as souvenirs. A dusty and worthwhile trip away from the comfort zone.
Shot in: Fillmore, California
Product Category: Promos