CommercialsPop PromosShort Films    UKInternational
Jacobsen
'Dream'
24 May 2023 30s
Classy Glass
by Syd Briscoe

Carlsberg's upmarket cousin Jacobsen - named after the founder and first brewer of both brands - gets the classy treatment in this intriguing commercial. The film offers a layered visual experience courtesy of director Joffery Jans, who slowly pans out from a woman opening a can of the advertised tipple to reveal an increasingly busy tableau.

Cinematographer Peter Riis brings a painterly quality to the visuals, emphasising the delicate blues of the brand's packaging via unusual objects including balloons, baskets of flowers, and a full drum kit. There whole piece is rich in detail, which rewards attentive viewers and encourages us to focus on the ad whenever it pops up on our screens - there's always something new to take in.

Product Category: Lagers

Territory: Europe



production
Papaya Films
Director: Joffery Jans
Producer: Rupert Greaves
EP: Wojtek Skiba
DOP: Peter Riis
Prod Design: Ivelina Mineva
Editor: Chris Coupland
Colourist: Ondrej Stibingr

  Jacobsen - 'Dream'


Jacobsen
'Dream'
24 May 2023 30s

Classy Glass

Carlsberg's upmarket cousin Jacobsen - named after the founder and first brewer of both brands - gets the classy treatment in this intriguing commercial. The film offers a layered visual experience courtesy of director Joffery Jans, who slowly pans out from a woman opening a can of the advertised tipple to reveal an increasingly busy tableau.

Cinematographer Peter Riis brings a painterly quality to the visuals, emphasising the delicate blues of the brand's packaging via unusual objects including balloons, baskets of flowers, and a full drum kit. There whole piece is rich in detail, which rewards attentive viewers and encourages us to focus on the ad whenever it pops up on our screens - there's always something new to take in.

Product Category: Lagers

Territory: Europe



production
Papaya Films
Director: Joffery Jans
Producer: Rupert Greaves
EP: Wojtek Skiba
DOP: Peter Riis
Prod Design: Ivelina Mineva
Editor: Chris Coupland
Colourist: Ondrej Stibingr

Jacobsen 24 May 2023
'Dream' 30s

Classy Glass

by Syd Briscoe

Carlsberg's upmarket cousin Jacobsen - named after the founder and first brewer of both brands - gets the classy treatment in this intriguing commercial. The film offers a layered visual experience courtesy of director Joffery Jans, who slowly pans out from a woman opening a can of the advertised tipple to reveal an increasingly busy tableau.

Cinematographer Peter Riis brings a painterly quality to the visuals, emphasising the delicate blues of the brand's packaging via unusual objects including balloons, baskets of flowers, and a full drum kit. There whole piece is rich in detail, which rewards attentive viewers and encourages us to focus on the ad whenever it pops up on our screens - there's always something new to take in.

Product Category: Lagers

Territory: Europe



production
Papaya Films
Director: Joffery Jans
Producer: Rupert Greaves
EP: Wojtek Skiba
DOP: Peter Riis
Prod Design: Ivelina Mineva
Editor: Chris Coupland
Colourist: Ondrej Stibingr