CommercialsPop PromosShort Films    UKInternational
Instagram
'Time Limit Negotiations'
11 May 2023 30s
Creative Compromise
by Syd Briscoe

Meta - Instagram's parent company - are launching a new set of digital tools which allow parents to cap the amount of time their teens spend on the platform. This commercial introduces the scheme, as it depicts a mother and son sitting down to hash out what each think is the appropriate amount of time spent scrolling through one's feed.

The action is well-captured by director Fern Berresford, as the pair of characters go back and forth on their respective positions. Mum, of course, thinks fifteen minutes a day is perfectly adequate, while her shockingly good-natured son wants something closer to the two-hour limit.

A final compromise is achieved with wordless good humour, as the boy agrees on extra pet-related chores in exchange for an additional fifteen minutes. It's an informative introduction to the tool... though we can imagine tech-savvy teens have probably already found a way around it, as is their wont.

Product Category: App Based Services

Territory: UK



Rattling Stick
Director: Fern Beresford
Work Editorial
Framestore

  Instagram - 'Time Limit Negotiations'


Instagram
'Time Limit Negotiations'
11 May 2023 30s

Creative Compromise

Meta - Instagram's parent company - are launching a new set of digital tools which allow parents to cap the amount of time their teens spend on the platform. This commercial introduces the scheme, as it depicts a mother and son sitting down to hash out what each think is the appropriate amount of time spent scrolling through one's feed.

The action is well-captured by director Fern Berresford, as the pair of characters go back and forth on their respective positions. Mum, of course, thinks fifteen minutes a day is perfectly adequate, while her shockingly good-natured son wants something closer to the two-hour limit.

A final compromise is achieved with wordless good humour, as the boy agrees on extra pet-related chores in exchange for an additional fifteen minutes. It's an informative introduction to the tool... though we can imagine tech-savvy teens have probably already found a way around it, as is their wont.

Product Category: App Based Services

Territory: UK



Rattling Stick
Director: Fern Beresford
Work Editorial
Framestore

Instagram 11 May 2023
'Time Limit Negotiations' 30s

Creative Compromise

by Syd Briscoe

Meta - Instagram's parent company - are launching a new set of digital tools which allow parents to cap the amount of time their teens spend on the platform. This commercial introduces the scheme, as it depicts a mother and son sitting down to hash out what each think is the appropriate amount of time spent scrolling through one's feed.

The action is well-captured by director Fern Berresford, as the pair of characters go back and forth on their respective positions. Mum, of course, thinks fifteen minutes a day is perfectly adequate, while her shockingly good-natured son wants something closer to the two-hour limit.

A final compromise is achieved with wordless good humour, as the boy agrees on extra pet-related chores in exchange for an additional fifteen minutes. It's an informative introduction to the tool... though we can imagine tech-savvy teens have probably already found a way around it, as is their wont.

Product Category: App Based Services

Territory: UK



Rattling Stick
Director: Fern Beresford
Work Editorial
Framestore