The power of two.

Heroes of Today's last commercial focused on predatory behaviour in sport. This gritty follow-up tackles discrimination against pregnant athletes, and is narrated by the protagonist's unborn child. It may only be a foetus, but it already hates mum's coach with a passion.

She's cut off by the man who refuses to speak to her afterwards. Left to fend for herself, she turns to her biggest cheerleader, who says: "Don't worry, mum, they can all abandon us because I’ll be with you – no matter what." It arrives after a caesarean section, but that's not the end of the story.

Next time we see the protagonist, she has a scar on her stomach and steely determination on her face, back where she belongs in track and field. She's ready to pole vault over headlines about pregnancy discrimination and abandonment– Heroes of Today demand better for women like her.

Product Category: Events / Rallies

Territory: UK

The power of two.

by Andrew MacGregor

Heroes of Today's last commercial focused on predatory behaviour in sport. This gritty follow-up tackles discrimination against pregnant athletes, and is narrated by the protagonist's unborn child. It may only be a foetus, but it already hates mum's coach with a passion.

She's cut off by the man who refuses to speak to her afterwards. Left to fend for herself, she turns to her biggest cheerleader, who says: "Don't worry, mum, they can all abandon us because I’ll be with you – no matter what." It arrives after a caesarean section, but that's not the end of the story.

Next time we see the protagonist, she has a scar on her stomach and steely determination on her face, back where she belongs in track and field. She's ready to pole vault over headlines about pregnancy discrimination and abandonment– Heroes of Today demand better for women like her.

Product Category: Events / Rallies

Territory: UK