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Born in Chisinau, Moldova, Patricia Matcin moved to Milan and became fashion blogger Patricia Manfield. These days, she’s known as Heir—a singer and songwriter who's in a good place at long last. New single 'Rewind' charts the aftermath of a bad relationship, with Heir ready to put herself first with "no mourning" whatsoever. Her voice is smooth and chart-friendly, yet powerful enough to make this an electro-pop stinger. Coupled with electronic flickers and percussion that match her cry of "Clash, crash, flashing lights!", it suggests that Heir is, well, here to stay. Given lyrics like "Time to put me in the centre" and "I deserve celebration/Without giving explanation", director Ryan James-Beau and set designer Hollie Deck ensure little distracts from the Moldovan. Yet thanks to deft camerawork and pops of colour, they still make concrete and metal backdrops look rather chic.
Product Category: Promos
Territory: UK
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Heir - 'Rewind'
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| Heir
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| 'Rewind' |
| 3 March 2023
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3 mins 58s |
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Born in Chisinau, Moldova, Patricia Matcin moved to Milan and became fashion blogger Patricia Manfield. These days, she’s known as Heir—a singer and songwriter who's in a good place at long last. New single 'Rewind' charts the aftermath of a bad relationship, with Heir ready to put herself first with "no mourning" whatsoever. Her voice is smooth and chart-friendly, yet powerful enough to make this an electro-pop stinger. Coupled with electronic flickers and percussion that match her cry of "Clash, crash, flashing lights!", it suggests that Heir is, well, here to stay. Given lyrics like "Time to put me in the centre" and "I deserve celebration/Without giving explanation", director Ryan James-Beau and set designer Hollie Deck ensure little distracts from the Moldovan. Yet thanks to deft camerawork and pops of colour, they still make concrete and metal backdrops look rather chic.
Product Category: Promos
Territory: UK
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| Heir
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3 March 2023 |
| 'Rewind'
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3 mins 58s |
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by Andrew MacGregor |
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Born in Chisinau, Moldova, Patricia Matcin moved to Milan and became fashion blogger Patricia Manfield. These days, she’s known as Heir—a singer and songwriter who's in a good place at long last. New single 'Rewind' charts the aftermath of a bad relationship, with Heir ready to put herself first with "no mourning" whatsoever. Her voice is smooth and chart-friendly, yet powerful enough to make this an electro-pop stinger. Coupled with electronic flickers and percussion that match her cry of "Clash, crash, flashing lights!", it suggests that Heir is, well, here to stay. Given lyrics like "Time to put me in the centre" and "I deserve celebration/Without giving explanation", director Ryan James-Beau and set designer Hollie Deck ensure little distracts from the Moldovan. Yet thanks to deft camerawork and pops of colour, they still make concrete and metal backdrops look rather chic.
Product Category: Promos
Territory: UK
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