|
| Saucy Serenade | |
| by Syd Briscoe | |
|
|
This nifty piece of work for Heinz charts just some of the outlandish things fans of the brand have done to show their appreciation. Milquetoast pop star Ed Sheeran famously has a tattoo of the iconic red sauce, and several other body art appreciators join him throughout the course of the 60" spot. Director Camille Summers-Valli's visuals have an intriguingly down to earth tone, presenting wild behaviour (like turning your house into a Heinz museum) as surprisingly everyday and relatable. Moments around the dinner table are contrasted with custom license plates, smuggling sauce packets into a funeral, and even disgusting a sushi chef by foregoing the traditional soy in favour of something red. A particularly funny moment sees a man investigating his partner's fridge and then leaving in disgust, taking the off-brand ketchup as a stain on their character. It's those small, relatable details which make this a triumphant watch, and are bound to appeal to diners who have their own quirky associations with the Heinz oeuvre.
Music: Chris Knox - It's Love
Product Category: Soups
Territory: Global
|
|
|
