by Syd Briscoe
Drill pioneer Headie One looks back to his roots in this promo for latest track 'Martin's Sofa'. Long teased and requested by enthusiastic fans, the track's title addresses a specific era of the rapper's life before fame: naming a customer who, during his drug dealing days - allowed him to kip on his sofa in exchange for substances.
The accompanying promo - directed by Nathan James Tettey - puts an artistic spin on these dark times, as the artist is stalked by a flock of sofas while he relives the past. The spectre of couch surfing becomes a visual talisman for Headie, a stark reminder of a world that he's left behind and intends to stay away from for good.
Despite the intensely personal nature of the track, the promo is preceded by a disclaimer stating that everything depicted is purely for entertainment purposes. In the face of what many see as unfair and racist persecution of drill artists by the authorities, fans can expect to see similar boilerplate warnings pop up alongside future releases in the genre.
Product Category: Promos