CommercialsPop PromosShort Films    UKInternational
Headie One
'Martin's Sofa'
24 January 2023 4 mins 20s

Drill pioneer Headie One looks back to his roots in this promo for latest track 'Martin's Sofa'. Long teased and requested by enthusiastic fans, the track's title addresses a specific era of the rapper's life before fame: naming a customer who, during his drug dealing days - allowed him to kip on his sofa in exchange for substances.

The accompanying promo - directed by Nathan James Tettey - puts an artistic spin on these dark times, as the artist is stalked by a flock of sofas while he relives the past. The spectre of couch surfing becomes a visual talisman for Headie, a stark reminder of a world that he's left behind and intends to stay away from for good.

Despite the intensely personal nature of the track, the promo is preceded by a disclaimer stating that everything depicted is purely for entertainment purposes. In the face of what many see as unfair and racist persecution of drill artists by the authorities, fans can expect to see similar boilerplate warnings pop up alongside future releases in the genre.

Product Category: Promos

Territory: UK



Knucklehead
Director: Nathan James Tettey
Producer: Alex Ayodele-Otele
Producer: Theo Hue Williams
EP: Ore Okonedo
DOP: Kai Blamey Nguyen
Editor: Ollie Paxton
Company3
Colourist: Matthieu Toullet

  Headie One - 'Martin's Sofa'


Headie One
'Martin's Sofa'
24 January 2023 4 mins 20s

Drill pioneer Headie One looks back to his roots in this promo for latest track 'Martin's Sofa'. Long teased and requested by enthusiastic fans, the track's title addresses a specific era of the rapper's life before fame: naming a customer who, during his drug dealing days - allowed him to kip on his sofa in exchange for substances.

The accompanying promo - directed by Nathan James Tettey - puts an artistic spin on these dark times, as the artist is stalked by a flock of sofas while he relives the past. The spectre of couch surfing becomes a visual talisman for Headie, a stark reminder of a world that he's left behind and intends to stay away from for good.

Despite the intensely personal nature of the track, the promo is preceded by a disclaimer stating that everything depicted is purely for entertainment purposes. In the face of what many see as unfair and racist persecution of drill artists by the authorities, fans can expect to see similar boilerplate warnings pop up alongside future releases in the genre.

Product Category: Promos

Territory: UK



Knucklehead
Director: Nathan James Tettey
Producer: Alex Ayodele-Otele
Producer: Theo Hue Williams
EP: Ore Okonedo
DOP: Kai Blamey Nguyen
Editor: Ollie Paxton
Company3
Colourist: Matthieu Toullet

Headie One 24 January 2023
'Martin's Sofa' 4 mins 20s

by Syd Briscoe

Drill pioneer Headie One looks back to his roots in this promo for latest track 'Martin's Sofa'. Long teased and requested by enthusiastic fans, the track's title addresses a specific era of the rapper's life before fame: naming a customer who, during his drug dealing days - allowed him to kip on his sofa in exchange for substances.

The accompanying promo - directed by Nathan James Tettey - puts an artistic spin on these dark times, as the artist is stalked by a flock of sofas while he relives the past. The spectre of couch surfing becomes a visual talisman for Headie, a stark reminder of a world that he's left behind and intends to stay away from for good.

Despite the intensely personal nature of the track, the promo is preceded by a disclaimer stating that everything depicted is purely for entertainment purposes. In the face of what many see as unfair and racist persecution of drill artists by the authorities, fans can expect to see similar boilerplate warnings pop up alongside future releases in the genre.

Product Category: Promos

Territory: UK



Knucklehead
Director: Nathan James Tettey
Producer: Alex Ayodele-Otele
Producer: Theo Hue Williams
EP: Ore Okonedo
DOP: Kai Blamey Nguyen
Editor: Ollie Paxton
Company3
Colourist: Matthieu Toullet