CommercialsPop PromosShort Films    UKInternational
Halifax
'7.13pm'
16 January 2023 60s
What's the time?
by Andrew MacGregor

Hardcore Oasis fans that they are, Halifax continue to mine 'Stand By Me' for all its worth. This time, agency New Commercial Arts and director Martin Werner run with the lyrics, "Maybe you and I will not believe in/The things we find behind the door'. Perhaps Liam Gallagher loved Through the Keyhole more than we thought.

Werner and DP Kaname Onoyama start their tour of the neighbourhood at 7.13pm, a time for bed, homework, arguments, and celebrations, among other things. At the naughty end of the spectrum, a couple enjoy an otherwise empty house.

The transitions between properties are skilfully done, with letterboxes, vents, and even a playground slide used for momentum. With the campaign's soundtrack stuck on repeat, visuals like these offer a welcome change of pace.

Product Category: Banks

Territory: UK


agency
New Commercial Arts
CCO: Ian Heartfield
CD: Daniel Seager / Steve Hall
Snr Producer: Pamie Wikstrom
production
Academy Films
Director: Martin Werner
Producer: Steve Overs
EP: Simon Cooper
DOP: Kaname Onoyama (WPA)
editing
The Assembly Rooms
Editor: Sam Rice-Edwards
vfx
Black Kite Studios
VFX Supervisor: Paul Wilmot
sound
King Lear
Sound: Jack Sedgwick

  Halifax - '7.13pm'


Halifax
'7.13pm'
16 January 2023 60s

What's the time?

Hardcore Oasis fans that they are, Halifax continue to mine 'Stand By Me' for all its worth. This time, agency New Commercial Arts and director Martin Werner run with the lyrics, "Maybe you and I will not believe in/The things we find behind the door'. Perhaps Liam Gallagher loved Through the Keyhole more than we thought.

Werner and DP Kaname Onoyama start their tour of the neighbourhood at 7.13pm, a time for bed, homework, arguments, and celebrations, among other things. At the naughty end of the spectrum, a couple enjoy an otherwise empty house.

The transitions between properties are skilfully done, with letterboxes, vents, and even a playground slide used for momentum. With the campaign's soundtrack stuck on repeat, visuals like these offer a welcome change of pace.

Product Category: Banks

Territory: UK


agency
New Commercial Arts
CCO: Ian Heartfield
CD: Daniel Seager / Steve Hall
Snr Producer: Pamie Wikstrom
production
Academy Films
Director: Martin Werner
Producer: Steve Overs
EP: Simon Cooper
DOP: Kaname Onoyama (WPA)
editing
The Assembly Rooms
Editor: Sam Rice-Edwards
vfx
Black Kite Studios
VFX Supervisor: Paul Wilmot
sound
King Lear
Sound: Jack Sedgwick

Halifax 16 January 2023
'7.13pm' 60s

What's the time?

by Andrew MacGregor

Hardcore Oasis fans that they are, Halifax continue to mine 'Stand By Me' for all its worth. This time, agency New Commercial Arts and director Martin Werner run with the lyrics, "Maybe you and I will not believe in/The things we find behind the door'. Perhaps Liam Gallagher loved Through the Keyhole more than we thought.

Werner and DP Kaname Onoyama start their tour of the neighbourhood at 7.13pm, a time for bed, homework, arguments, and celebrations, among other things. At the naughty end of the spectrum, a couple enjoy an otherwise empty house.

The transitions between properties are skilfully done, with letterboxes, vents, and even a playground slide used for momentum. With the campaign's soundtrack stuck on repeat, visuals like these offer a welcome change of pace.

Product Category: Banks

Territory: UK


agency
New Commercial Arts
CCO: Ian Heartfield
CD: Daniel Seager / Steve Hall
Snr Producer: Pamie Wikstrom
production
Academy Films
Director: Martin Werner
Producer: Steve Overs
EP: Simon Cooper
DOP: Kaname Onoyama (WPA)
editing
The Assembly Rooms
Editor: Sam Rice-Edwards
vfx
Black Kite Studios
VFX Supervisor: Paul Wilmot
sound
King Lear
Sound: Jack Sedgwick